PHAM NEWS | SEPTEMBER 2024 News Review 9 Oxford United


sponsorship Baxi has announced a sponsorship deal with EFL Championship newcomers Oxford United, which will see the company become the club’s principal partner from the start of the 2024/25 season. As part of the new deal, the


manufacturer’s branding will feature across the front of Oxford’s men’s and women’s first team kits. The company will also be working with Oxford to deliver marketing campaigns across social and digital platforms to engage with the club’s fan base, including those featuring the club’s and Baxi’s mascots, Ox and Baxter.


Baxi’s support for low carbon


heating solutions is also echoed by Oxford United’s plans to deliver the UK’s first all-electric stadium.


Social housing partnership


In a joint offering to social housing providers and new build developers, Daikin and Mixergy are working together to combine a Daikin Altherma heat pump with a Mixergy smart hot-water cylinder. The two manufacturers say that the collaboration will help to boost EPC scores while enhancing living standards for tenants. The Mixergy cylinders have been designed to optimise the performance of the heat pump and deliver a significant reduction in hot water energy consumption (see also page 33). ◼ phamnews.co.uk/924/06


Chance to win £5,000 and front ad campaign


Mira Showers is seeking three installers to feature in a new marketing campaign aimed at highlighting the positive impact of tradespeople. The advertising campaign


aims to provide a showcase for the hard work and dedication of installers from across the UK, and it will also give those involved an opportunity to boost their industry


profile,


influence perceptions of the trade and be a role model for the next generation. Those selected will each receive £5,000 to use


however they see fit. Whether male or female, new to the industry or an experienced veteran – all


Now’s the time to book Screwfix Live


Registrations are now open for Screwfix LIVE, set to return to Farnborough from 27 to 29 September for its 11th edition. Free to attend, visitors can look forward to thousands of exclusive deals, freebies, and a goodie bag valued at over £40. The show will feature more than 180 leading brands under one roof, along with live product


demonstrations and entertainment. The event will also host the final


of the Screwfix Top Tradesperson competition, showcasing skilled


tradespeople from the UK and Republic of Ireland. Last year’s event attracted over 19,500 visitors. ◼ phamnews.co.uk/924/07


installers are encouraged to apply. Applicants must be: an installer of Mira products; comfortable being interviewed and filmed while working; available for filming between October and December 2024; happy to have their image and story shared across social media, the Mira


website,


online and in print, and on billboards. Installers can register their


interest to feature in the campaign by emailing a short personal bio and one reason they should be chosen to represent the campaign to: faceofmira@ mirashowers.com by Sunday 15th September 2024.


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