PHAM NEWS | SEPTEMBER 2024 24 Renewable Energy Team up for success
For small installation companies and sole traders, navigating this rapidly changing renewable energy landscape can be a daunting challenge. Here, Mixergy’s Pete Armstrong explains why manufacturers have a crucial role to play in supporting installers, helping them adapt and thrive in this growing market.
O
ne of the fi rst hurdles for small installation companies
starting on their renewables journey is acquiring the necessary skills and knowledge. There are new technologies to understand and diff erent system design and installation techniques to master, as well as regulations that may diff er from the traditional systems that have become so familiar. This is where manufacturers that off er comprehensive training programmes can make a signifi cant impact. Training should be designed to cover all aspects of renewable energy systems—
Pete Armstrong CEO of Mixergy
from installation and maintenance to troubleshooting and system optimisation. Training can equip installers with the expertise they need, which in turn can boost their confi dence and capability. This will lead to higher-quality installations and increased customer satisfaction. Ongoing support is crucial, with readily available technical assistance to help installers resolve issues and maintain their reputation for reliability and excellence.
Don’t go it alone Many installers may lack the resources or expertise to eff ectively promote their services, making it diffi cult to compete in a
Installers who partner with reputable manufacturers will gain the knowledge and support they need to confi dently lead the way in promoting renewable energy
for renewable energy solutions is increasing all the time. Installers who diversify their off erings to include renewable technologies position themselves for long-term success in a market that is rapidly evolving. Manufacturers should facilitate this
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crowded marketplace. Manufacturers can provide valuable support by off ering marketing resources and tools that help them reach new customers and expand their business. Assistance with marketing, lead
generation, and customer retention might include co-branded marketing materials, access to digital marketing platforms, or direct lead referrals, for example, through a ‘fi nd an installer’ tool on the manufacturer’s website. By helping installers generate more business, manufacturers not only support the growth of their installers’ businesses but also contribute to the broader adoption of renewable energy solutions. At Mixergy, we’ve listened to
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installer feedback and are giving our Approved Installer Network a new name – Mixergy eXperts – and a new look and feel, and some great new benefi ts.
Futureproofed businesses For installers, moving into the renewable energy sector is not just about keeping up with the latest trends–it’s about futureproofi ng their businesses. Consumers are becoming increasingly aware of their impact on climate change and the benefi ts of sustainable living, so the demand
transition by developing products that are adaptable and forward- thinking. For example, Mixergy smart hot water cylinders can be easily upgraded to work with heat pumps or solar PV systems, allowing installers to off er their customers solutions that are both cost-eff ective now and ready for future adaptations. This fl exibility is key to helping customers make the switch to renewable energy at their own pace while ensuring that installers are equipped to meet their needs in the future.
Drive the transition Installers are on the front line of the renewable energy revolution. They are the ones who interact directly with consumers, explaining the benefi ts of new technologies and helping them make informed decisions about their energy use. By partnering with manufacturers who provide training, business support and innovative products, installers can confi dently lead the way in promoting renewable energy. Moreover, these partnerships can
help installers build trust with their customers. When consumers see that their installer is knowledgeable, well- supported and aligned with reputable manufacturers, they are more likely to embrace new heating and hot water technologies. This benefi ts the installer and the manufacturer and also contributes to the broader goal of reducing carbon emissions and combating climate change, paving the way for a cleaner, greener future. ◼
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