News Netgear announces strategic investments and leadership changes
NETGEAR has renewed its strategic focus to address the growing demand for seamless, scalable, and secure connectivity in the small and medium enterprise (SME) sector. CJ Prober, CEO of Netgear, outlined the company’s vision: “Networking is no longer just about being online; it’s about leveraging connectivity to drive innovation and collaboration. We are eliminating complexity and reimagining business networking to empower our customers to lead the way in a rapidly evolving digital landscape.” Pramod Badjate, president and general manager of Netgear for Business, is leading this transformation.
Since joining nine months ago, Badjate has spearheaded efforts to reposition Netgear as a primary choice for SMEs seeking advanced networking solutions. The company reported over 15% revenue growth in this segment last quarter, with double- digit expansion forecasted for 2025. As part of this strategic push, Netgear is increasing investment
in research and development, including acquiring VAAG Systems, an embedded and cloud software specialist based in Chennai, India. This acquisition will support the establishment of Netgear’s new Software Development Center, which will focus on AI-driven networking solutions.
Netgear aims to eliminate the complexities of existing networking solutions, offering SMEs a streamlined and fully integrated approach that balances functionality with affordability. “Many small businesses are left with either oversized, expensive systems designed for large enterprises or fragmented solutions that lack integration and support,” said Badjate. “We are changing that by delivering accessible, high-performance networking tailored to their needs.” Netgear Business is also catering
to increasing demand for seamless video integration. The company’s AV division has partnered with more than
400 industry players and continues expanding its preconfigured solutions and support services for commercial, broadcast, and residential AV applications. “From stadiums to boardrooms, Netgear AV powers some of the most impactful audio-visual experiences worldwide,” Badjate said. “With simplified plug-and-play solutions, we are helping our partners achieve significant cost savings in installation and operations compared to traditional AV networking systems.” Netgear plans to introduce further product innovations, strategic partnerships, and AI-enhanced business networking solutions in the coming months.
Cato Networks takes partner programme to the next level
CATO NETWORKS has evolved its global partner programme to introduce specialisation tracks, tiers, and zero upfront financial commitment. The Cato Managed SASE (MSASE) Partner Platform, introduced in June 2024, will continue to serve as a core framework of the new programme.
The Cato Networks Channel First Partner Programme is built on three core principles that break with legacy models: transparency, predictable revenue with scalable growth, and maximised gross profit. With transparent pricing, built-in sales tools, and a reliable profitability framework, the new programme aims to help partners accelerate deal cycles, grow recurring revenue, and boost margins. “Our partners asked, and we listened. When designing a best-in-class partner program, we landed on four key tenets: predictable profitability, flexibility, simplicity, and differentiation. Put simply, our programme reflects how partners want to work today,” said Karl Soderlund, global channel chief at Cato Networks. “We’re making it radically easier for partners to scale their SASE business with a platform proven to win in the market. When partners get our SASE platform in the hands of a customer, seven out of ten times, they win. That’s the power of a true SASE platform in the channel.”
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The programme includes specialisation tracks for each partner type, including value-added resellers (VARs), managed service providers (MSPs), service providers (SPs), distributors, and technology service distributors (TSDs)/agents. A tiered programme adapts to the partner’s business needs and provides the flexibility to scale alongside the partner’s growth, while ensuring benefits and support are included at every stage. According to Cato, new partners can start selling with no
upfront capital expenditure (CapEx), no hidden costs, and immediate access to onboarding, certifications, and tools that drive faster results. Every partner gains access to Cato MSASE, including certifications, co-branding opportunities, multi-tenancy, and upselling tools with no restrictions based on partner type. Whether leveraging Cato MSASE for certifications or using the centralised multi-tenant dashboard, partners can decide how to maximise value within a framework that is free to use. Additionally, partners can earn a ‘Powered by Cato’ designation when adopting Cato as their SASE platform. Cato will continue to offer the existing Cato Distinguished Support Provider (CDSP) accreditation, which recognises partners with the technical expertise to deliver high-quality support independently and help customers resolve issues faster with less need for direct involvement from Cato.
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