MSPs
THE POWER OF INTEGRATED PLATFORMS
Holly Anschutz, director of channel UK&I at Extreme Networks examines how platformisation helps MSPs do more with less.
A
s digital transformation accelerates and new technologies seemingly crop up overnight, keeping up with the pace
of change in modern IT environments can be tricky. In this rapidly evolving landscape, channel partners – especially Managed Service Providers (MSPs) – are expected to stay ahead of changing technology requirements, oſten with limited resources and on tight timelines. Increasingly, many are turning to integrated
platforms that bring together networking, AI, and security, transforming how they manage customer environments by cutting complexity, improving outcomes, and reducing the time it takes to complete tasks from hours to minutes. Organisations across industries are heavily
investing in new tools like AI and other technologies with the hope of improving business efficiency. IDC expects digital transformation investments to climb to a staggering $4 trillion by 2027. Tis surge presents an opportunity for forward-thinking
32 | May/June 2025
MSPs to step in as strategic partners, helping businesses navigate increasing IT complexity and deliver on their digital transformation goals. One major roadblock for businesses is a
cluttered, disconnected IT environment. Of the 200 C-level executives and VPs of IT surveyed in our new State of Cloud Networking 2025 Report, only 6% of leaders report using a single tool to manage their network, while 75% use three or more, leading to inefficiencies, siloed information, and fragmented systems. Security is another pain point, with 85% of leaders saying that juggling multiple tools increases the potential for breaches and vulnerabilities. Te pressure to implement AI is compounding
these issues. While 54% of executives rank effective AI deployment as a top priority, nearly 39% of businesses admitted to rushing implementations last year, with 49% calling out network bandwidth as a persistent roadblock. Organisations across industries are
modernising and turning to MSPs to outsource
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