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PCRmag
TheEditor A
Welcome to the May/June issue of PCR!
s summer arrives, so does awards season, and the PCR Awards are now open for entries! Don’t miss your chance to submit yours at
www.pcr-awards.com. The conversation around hybrid and remote working continues,
with discussions on its benefits and challenges for both businesses and employees. Ultimately, the key question remains: is it appropriate for
the company, the role, and the individual? If the answer is yes, then the technology exists to support a seamless and secure implementation.
In this issue, industry experts weigh in on the evolving landscape of the workplace. William
Rubio of CallTower explores how Unified Communications as a Service can turn remote work into a strategic advantage. Meanwhile, Gavin Jones of BT Wholesale examines the rise of mobile-first working, its impact on workplace expectations, and the opportunities it presents for the channel.
Sam Woodcock of 11:11 Systems breaks down the cost-effectiveness of cloud adoption,
while Burley Kawasaki at Creatio offers insights into driving revenue efficiency. Andrew Radcliffe of Spyrosoft discusses strategies for building business resilience across the UK and Europe.
Beyond the workplace, social commerce is booming, with Gen Z leading the charge. Mark ISSN: 1742-8440 Copyright 2025
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All contents © 2025 Datateam Business Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Datateam Business Media Ltd. cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price of
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Williams of WorkJam argues that retailers must prioritise enhancing the employee experience to foster engagement, improve performance, and achieve long-term success.
Also in this issue, we hear from key industry voices: Amy Illingworth of Exclaimer on
channel partnerships; David Flack of PNY Technologies on product and channel support strategies; Sonny Sehgal of Transputec on the company’s AI expansion and its implications for the industry.
We hope you find this issue insightful and inspiring!
Lynn Sencicle Editor
lsencicle@datateam.co.uk Editorial & Advertising: 07793 054021
In association with
www.datateam.co.uk +44 (0)1622 687031
www.pcr-online.biz and PCR Awards
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