APPOINTMENTS
Ingram Micro Ingram Micro Holding Corporation has promoted Matthew Sanderson to executive vice president and president of Europe, Middle East, and Africa (EMEA), effective 1 June 2025. He succeeds company veteran Mark Snider, who
will retire at the end of the year aſter a 25-year career with Ingram Micro. With a continued focus on engagement, enablement, and
execution, Sanderson will work with his team to accelerate growth and advance digital development and customer and partner experience across the region. Additionally, he will join his peers in leading the global expansion of Ingram Micro’s digital twin Xvantage. Sanderson brings deep expertise in vendor management,
sales, marketing, commercial services, and country leadership. Troughout his career, he has progressed through roles of increasing responsibility across the UK, Ireland, Switzerland, Australia, and New Zealand, consistently driving transformation and achieving strong business results. Most recently, Sanderson served for nearly six years as senior vice president and chief country executive for the UK, Ireland & Switzerland.
Exertis Specialist distributor Exertis has appointed Hannah Sharma as AV sales director. Sharma brings over a decade of experience
at all levels of the supply chain, from manufacturer, distributor, and integrator to
multiple departments, including sales, marketing, operations, and management. Her role will involve cultivating strong relationships with vendors to enhance Exertis’ AV proposition and provide customers with a comprehensive ecosystem of AV solutions. She will also collaborate with internal teams to develop innovative strategies for boosting sales and expanding market reach, and implement data-driven approaches to analyse market trends and optimise sales strategies for maximum impact.
AMD AMD has appointed Chrissie Harrison as the sales director for its EMEA component channel business. With over 20 years of experience in semiconductor sales and marketing, Harrison brings a wealth of knowledge and expertise to the role.
Leveraging her extensive distribution experience, deep partner
relationships, and leadership strengths, Harrison will lead the EMEA component channel team to strengthen further AMD’s leadership position across its client and server component CPU business, accelerate its graphics business as AMD strengthens its position within the gaming segment, and further develop its expansion into AI and the commercial component channel desktop business.
www.pcr-online.biz
This month’s movers and shakers in the tech industry...
Lenovo Lenovo has appointed Per Overgaard as the new general manager for ISG EMEA, stepping up from his previous role as ISO CTO EMEA ISG. Overgaard held senior roles at IBM and HP before joining
Lenovo in 2015 as part of the System X acquisition from IBM. He brings his deep knowledge of the IT ecosystem and his proven track record of building high-performing teams and scaling operations to the role. Overgaard will take on leadership of the business at a pivotal time
as organisations across the region are accelerating their investment in AI and advanced infrastructure. Partner collaboration will remain central to Lenovo’s ability to provide value, scale, and flexibility to customers. Overgaard will oversee operations in a region that benefits from local manufacturing capabilities – most notably, Lenovo’s factory in Hungary.
Sophos Sophos has named Chris Bell senior vice president of global channel, alliances, and corporate development. In this role, he will evolve Sophos’ global channel strategy.
Bell joined Sophos following its acquisition of Secureworks, where
he served as chief strategy officer, responsible for long-term vision, strategic partnerships, corporate development and strategy. Building on his career of more than two decades working in the technology industry, including nearly a decade in cybersecurity and channel, Bell’s leadership will focus on developing and executing a channel strategy that prioritizes expanding reach, empowering partners and driving growth. “Partners need adaptable strategies that prioritise flexibility to
stay ahead of the increasingly complex threat landscape,” said Bell. “Unifying Sophos’ and Secureworks’ portfolios presents a unique opportunity to accelerate a future-ready channel program that arms partners with the technology, services, insights, and enablement needed to protect customers and fuel long-term growth.”
Solstice AV Solstice AV, an international distributor of professional audiovisual solutions and value-added services has appointed Chris Ball as its new chief financial officer (CFO) and chief operating officer (COO).
Ball brings over 20 years of top-level financial knowledge and
experience to Solstice AV’s growing team, with a proven track record in driving profitability, improving operational efficiency, and fostering cross-functional collaboration in fast-paced environments, including major banking institutions. His strategic vision and proven leadership skills make him the perfect candidate to support Solstice AV in its next chapter of growth. Based in Solstice AV’s Diss and Tewkesbury offices, Ball joins the
company’s board of directors, reporting to chairman Tony Hunt. His key responsibilities will include, but are far from limited to, reviewing and overseeing the company’s financial planning, risk management, and operational performance.
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