Automation


year to implement and would have lacked agility, they adopted a unified platform for RevOps that connected teams and processes across their entire footprint. “It was truly record time – we had the first depot up and running within just 12 weeks of starting the design and build process. Traditionally, something like this would have taken years,” said David Sturdee, chief customer officer at Howdens. Te platform provided real-time visibility into sales, customer engagement, and operations, allowing each location to adapt quickly while operating within a centralised strategy. As a result, Howdens gained the ability to scale and drive profitable sales while allowing each depot to deliver a highly personalised customer experience. Once a unified foundation is in place, AI becomes a powerful


force multiplier. By combining data from across the business and analysing it at scale, AI can identify trends, automate repetitive tasks, and alert teams to issues before they escalate. However, as AI tools become more advanced, they also become


more complex, and that complexity presents a barrier. Many companies lack the in-house expertise to implement and maintain these systems at scale. Hiring data scientists or training teams to use emerging AI platforms isn’t always practical or sustainable. To bridge this gap, no-code platforms are playing a critical


role. Tese tools allow non-technical users to build workflows and applications using visual interfaces. Instead of coding, users drag and drop pre-built components to create solutions that are customised to their team’s needs. Tis democratisation of technology reduces IT bottlenecks and


When executed effectively, RevOps eliminates the patchwork


approach to revenue management. Instead of separate teams using different tools to chase disconnected KPIs, a unified RevOps strategy creates a single source of truth and coordinated decision- making. Tis kind of alignment doesn’t just make


collaboration easier; it drives results. Forrester research shows that organisations that align their sales, marketing, and operations functions generate significantly more revenue and profit than those that don’t. But achieving that level of alignment requires more than just a shiſt in mindset; it demands a shiſt in how technology is deployed across the business. One example of this in practice


is Howdens, the UK-based kitchen supplier. With over 850 depots across the UK and Europe, they faced the challenge of connecting local operations with central systems in a way that preserved flexibility while ensuring consistency. Rather than relying on a mix of legacy tools, which would have taken more than a


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empowers RevOps teams to move at the pace of the business. No-code platforms also support real-time experimentation: users can test, iterate, and refine processes without needing formal deployments or lengthy development cycles. Tese platforms become even more impactful when combined with


the power of predictive, generative, and agentic AI. Tey enable users to build intelligent, interactive tools that learn, respond, and guide decision-making, making advanced AI functionality accessible and actionable for teams across the organisation. Tis recent evolution in RevOps has gone beyond efficiency, now emphasising adaptability – establishing a structure that can keep up with rapidly changing markets and evolving customer expectations. With unified strategies, flexible


platforms, and AI-driven insights, businesses can better respond to challenges and seize opportunities that drive revenue and support growth. By reducing reliance on rigid systems or specialised


technical talent, they gain the agility


to scale sustainably. As companies navigate economic


uncertainty and shiſting buyer behaviour, the ability to unify teams, simplify processes, and harness emerging technology will be the defining factor in securing long-term success.


May/June 2025 | 23


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