Interview
EMPOWERING THE CHANNEL
Key account manager David Flack of PNY Technologies reveals PNY’s product and channel support strategies.
Can you give us an overview of PNY’s ecosystem and how it stands out? We’ve built an ecosystem of high-performance components designed to enhance PC performance across various applications and budgets. Our product range, partnerships, and global presence make us a key player in the IT market. Our portfolio covers a wide spectrum of needs:
GeForce RTX GPUs, SSD and DRAM. Tis allows us to provide solutions for casual users, gamers and content creators from entry-level to high- end products. Our long-standing collaboration with NVIDIA is another major strength. As a trusted partner, we offer top-tier GeForce and RTX Professional graphics solutions, ensuring that our customers benefit from cutting-edge performance, whether for gaming, AI computing, or professional visualisation. In addition, we have a global presence in over 50 countries,
supported by regional and international hubs that provide localised technical, marketing, and logistical support. Tis network allows us to deliver a seamless experience to our customers worldwide.
16 | May/June 2025
How does PNY ensure personalised support and customer satisfaction? Ensuring personalised support and customer satisfaction is a top priority. We achieve this through localised service, proactive feedback management, and a strong commitment to quality. We provide localised, native-speaking account
managers as our customers’ first point of contact. Tis approach allows for effective communication and a deeper understanding of their specific needs, ensuring tailored support. Additionally, we actively collect and respond to
customer feedback, using it to drive continuous improvements in our products and services. Tis
enhances user experience and strengthens trust and loyalty within our ecosystem. We also accompany our clients with personalised marketing
programs, managed through our dedicated Privilege Program platform. Tis initiative provides tailored marketing support, exclusive benefits, and targeted campaigns to help our partners maximise their business potential.
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