Remote & Hybrid Working
THE KEY TO BUSINESS
SURVIVAL IN A PERMACRISIS
As businesses face an unrelenting cycle of crises, legacy systems let them down while burnout rises. William Rubio, chief revenue officer at CallTower, explains how Unified Communications as a Service (UCaaS) transforms remote work into a strategic advantage by building resilient teams and leveraging communication data to anticipate challenges before they arrive.
P
eople oſten say that there’s nothing as constant as change. But the growth of the ‘permacrisis’ – the endless series of
crises coming one aſter another – has thrown that truism into doubt. Crisis is arguably the biggest constant today. Many businesses, big and small, struggle
to deal with each crisis individually, and the situation worsens as they add up. And while businesses turn to their tech stack to help them address the effects of some crises, legacy technology, in particular on-premises comms, hasn’t kept pace and doesn’t deliver. Businesses need alternative solutions. Solutions that facilitate resilient hybrid working for teams. Te term ‘permacrisis’ refers to a prolonged
period of instability and insecurity, especially caused by a series of compounding or
28 | May/June 2025
overlapping crises. Tink about economic turmoil, geopolitical conflict, climate emergencies, pandemics, supply chain disruptions, cyberthreats, and the transformation of AI workforce. Almost all businesses have been impacted
by these crises, experiencing significant disruption to their operations. PwC data shows that 96% of organisations have experienced disruptions over the last two years, with 76% of the serious disruptions having had a medium-to-high impact on operations. In the light of many recent events, there’s every good reason to think the next two years will be much the same. To improve resilience and business continuity, future-proofing business operations is therefore a must.
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
