Storage
Transforming IT automation
with Cloutility Auwau has evolved into a key player in IT task optimisation. Under CEO Thomas Bak, its flagship solution, Cloutility, delivers multi-tenancy,
secure access, and seamless integration with leading data protection technologies. With a strong presence in IBM channel sales, the company continues to refine its offering through agile development and customer-driven innovation.
F
ounded in 2016 on a concept developed in 2006, Auwau is redefining IT automation for
managed service providers (MSPs) and enterprise IT teams. At its core is Cloutility, a flagship soſtware solution designed to streamline backup and data management while delivering an automation-driven experience. With a focus on efficiency, Cloutility simplifies complex IT processes, allowing businesses to operate with greater agility and control. Branding customisation further
enhances Cloutility’s appeal to MSPs and resellers, allowing them to maintain their own identity within the platform. Bak highlights how resellers can personalise the interface by uploading custom logos, defining colour schemes, adjusting fonts, and configuring email settings. Tis level of customisation helps resellers differentiate their services while ensuring a cohesive management experience. CEO Tomas Bak emphasises the
company’s core philosophy: simplifying 38 | May/June 2025
IT operations through automation. Initially named based on domain availability, Cloutility has since come to embody innovation with a distinct ‘wow factor’. Bak describes how customers oſten express excitement when experiencing its functionality firsthand, reinforcing the company’s commitment to exceeding expectations. User feedback has always been pivotal
in shaping Cloutility’s evolution. Rather than arbitrarily implementing features, the team carefully evaluates customer requests, ensuring each enhancement adds measurable value. Tis customer- centric development approach has been instrumental in Auwau’s success, keeping Cloutility agile. Built on a secure multi-tenant
architecture, Cloutility integrates with leading data protection technologies including IBM Storage Protect, Rubrik, Cohesity, IBM Storage Defender Data, Protect, IBM Cloud Object Storage and PoINT Archival Gateway. It offers robust backup-as-a-service capabilities and
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