Retail
process for many, making it critical that they are executed successfully. By taking advantage of item-level RFID technology and its ability to significantly increase inventory accuracy for BOPIS, it can become a highly relied upon technology. In addition, the modern customer expects a seamless omnichannel experience and leveraging new technologies is an effective way to achieve this.
The role of BOPIS and BORIS Consumers today expect a flawless experience when purchasing products. Whether this is online, in-store, or both, retailers must be able to adapt and find new ways to fulfil customer orders effectively. Te implementation of retail technology in physical stores is intrinsic to a fully-functional retailer, providing both an increased level of customer experience and satisfaction, as well as improved employee morale as store staff feel equipped with the tools they need to perform their duties effectively. RFID technology allows employees to focus on providing a
seamless customer experience rather than manually checking inventory – a time consuming and oſten inaccurate task. BOPIS is revolutionising retail during a critical time, consolidating a hybrid shopping experience where customers can buy items online before picking them up in a physical store. BOPIS and BORIS provide retailers with the opportunity to drive additional customers to stores and create brand loyalty when the process is executed well.
The RFID solution RFID technology offers retailers the ability to gain complete visibility of all stock across their entire estate, no matter where in the supply chain as the technology can help stores raise their inventory accuracy significantly. Beyond the RFID benefits of inventory management, the retailer can change the way they serve
customers, providing shoppers with real-time information and greater product availability – in the styles, sizes, and colours they want. By leveraging item-level RFID and combining the technology
with BOPIS and BORIS models, retailers can offer shoppers an increased level of convenience and meet the demand of their customers. By simply giving customers the option to purchase items from home before travelling to pick up items, the purchasing process is streamlined and appeals to the customers desire of convenience. Tis offering is a differentiator that has allowed retailers to connect with shoppers in stores who alternatively would have relied on online-only competitors for their purchases.
BOPIS and the future of retail Implementing retail technologies such as RFID enables retailers to track their stock levels and inventory accurately and efficiently across multiple platforms, and apply this critical data to drive improved BOPIS and BORIS performance. It also reduces order completion times with RFID-enabled item search functionality, reducing cancelled orders and meeting customer demands for faster order pickup availability. In turn, this not only provides an opportunity for increased sales in the immediate future, but it also provides the potential for increased market share and more sustainable processes in the long term. As we emerge into a new era of retail, the emphasis will be placed
on how retailers can work smarter, shiſting talent and resources from carrying out routine tasks such as counting inventory and searching for items and instead focusing on growing sales by engaging with customers. Consumer behaviours have changed as they expect a seamless omnichannel experience, and retailers need to adapt in order to deliver more effective experiences, including BOPIS and BORIS, for an elevated customer experience.
“Buy-online-pick-up-in-store (BOPIS) and Buy-online-
return-in-store (BORIS) are increasingly two of the most critical strategies required to help fulfil customer demand and drive traffic to stores.”
www.pcr-online.biz May 2023 | 35
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