Retail


Why BOPIS and BORIS is key to a seamless customer experience


Dean Frew, CTO & SVP of RFID Solutions at SML Group explains how retailers can use RFID technology to elevate the customer experience.


C 34 | May 2023


ustomer shopping behaviours have continued to evolve in recent years, driven by mobile on-demand shopping, multiple ways to research and purchase items, and an


overall desire for more choice. As a result, retailers have had to keep up with those changing needs as they try to outperform the competition – rolling out omnichannel and multichannel offerings has been key in enabling retailers to elevate their level of customer service. However, with customers’ expectations constantly evolving, having an effective omnichannel solution is no longer about giving retailers a competitive edge, it’s now a necessity to survive. Buy-online-pick-up-in-store (BOPIS) and Buy-online-return-


in-store (BORIS) are increasingly two of the most critical strategies required to help fulfil customer demand and drive traffic to stores. Tey also serve as the final touchpoint in the customer experience


www.pcr-online.biz


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52