News


Arrow Electronics signs pan-European distribution agreement with Rackmount.IT


HP doubles down on partner growth with program


enhancements HP has announced several new partner benefits and program enhancements at the recent Amplify Partner Conference. As of November 1, 2023, all HP products, solutions and distribution across its portfolio will be integrated into the HP Amplify Program, delivering one global platform as the foundation for partner engagement. “The HP Amplify program represents the industry’s first


ARROW ELECTRONICS has signed a pan- European distribution agreement with specialist rack manufacturer, Rackmount.IT.


Rackmount.IT specialises in high-quality rack mount kits custom-made to fit the differing shapes and sizes of the major hardware vendors‘ appliances. The agreement with Arrow includes its entire portfolio of rack mount kits which have been designed to help ensure the optimum usage and lifespan of each appliance. Alexis Brabant, vice president sales of Arrow’s enterprise computing solutions business in EMEA, said, “This agreement helps create significant value-add for our channel partners by allowing their end-customers to get the most from the investment made in their IT hardware, with the additional benefit of a cleaner and more efficient environment.”


to reward partners across performance, capabilities and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Program as of our new fiscal year,” said Kobi Elbaz, general manager, HP Global Channel Organization. “Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the program based on the evolution of our portfolio, changing market dynamics and most importantly, partner feedback.”


HP also unveiled two new elements in the HP Amplify


program, including the More for More benefit and compensation program, and Fast Lane joint demand generation process. Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners. The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turn- around time and overall experience for eligible partners. Both the More for More and Fast Lane elements will be deployed in the Amplify partner program in HP’s new fiscal year, November 1, 2023.


Swiss technology provider ALSO expands to the UK


SWITZERLAND-BASED ALSO GROUP is expanding its operations in the UK, offering direct access to its ALSO Cloud Marketplace (ACMP) platform. The ALSO Cloud platform not only connects over 100 vendors including Microsoft, Adobe, Dropbox and IBM with resellers. It also automates the processes for renewing subscriptions, managing, upgrading and invoicing licences according to the changing needs of customers. As a result, resellers can improve service quality, boost efficiency and reduce costs for both themselves and their customers.


“Resellers in the UK don’t want to incur high costs and put up with time-consuming inefficiencies when managing IT licences and provisioning managed services for their customers,” explained Mark Appleton, chief customer officer at ALSO Cloud UK. “The ALSO Cloud Marketplace


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meets this pressing need – it provides ICT resellers with an unprecedented level of automation. Its subscription renewal feature enables them to align the end-dates of customer subscriptions as a way to automate and streamline the entire renewal process. This improves efficiency for the reseller, increases transparency for their customers, decreased churn and reduces costs as well.” The ACMP is entirely proprietary and has been developed in-house in close collaboration with partners. It has been built from the ground up for the specific needs of channel partners, including easy onboarding, intuitive usage and white-labelling. The platform is fully scalable so that resellers of any size can connect to and use it as part of their service provision systems. It also has the highest level of cyber-security measures in place to minimise the risk of vendor fraud.


May 2022 | 11


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