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PartnerCentral makes it simpler to offer these services to end customers by easing the procurement and management of recurring offers. However, its capabilities extend far beyond just the transactions. What makes PartnerCentral truly transformational is that it
allows partners to self-serve with confidence. We have learning content, soſt-skills and technical training that partners can access, including marketing capabilities that they can leverage to build their businesses. Additional access to robust reporting and insights (through
our secret weapon, Partner Insights) allows partners to track their engagements with customers and evaluate wider industry trends that can help identify new business opportunities. In a nutshell, PartnerCentral is a gateway to partner success. Because with this marketplace, partners can better understand product lifecycles and be more responsive to growth opportunities.
How do partners access it? PartnerCentral is easily available for our partners via our website. Our suite of partner applications can be found on this one central access page and only requires one single sign-on authentication. We’ve prioritised simplicity and safety, and there are different options depending on an organisation’s technical set up. PartnerCentral is available to
partners in the UK, along with all English-speaking countries across Europe, Middle East &
www.pcr-online.biz May 2023 | 19
Africa, Australia and New Zealand. Partners in German, French and Spanish speaking countries, and the APAC region, will be able to access PartnerCentral in the next quarter.
How do you see partner relationships developing over the next twelve months? We’ve worked closely with our beta customers during the
development of PartnerCentral, and will do the same with new ones that sign up, always continuously enhancing it. Looking forward, we’ve got a development roadmap we’ll introduce based on our partner feedback. We’re also having exciting conversations with our vendors who are looking to bring new solutions to market and see PartnerCentral as a window to execute. PartnerCentral is a journey in which we’ll continue to invest over the coming years. And that’s why PartnerCentral is so much more than a marketplace. It represents a transformative shiſt in the way Westcon-Comstor works with its partners, from today and into the future.
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