Sustainability
Sustainability in the channel
Christina Walker global director – channel at Blancco examines why channel partners should put sustainability at the heart of business.
Globally, how do you see enterprise expectations around sustainability shaping channel response? Sustainability is no longer just a buzzword. As the climate crisis spirals, the urgency of addressing challenges such as energy efficiency and waste reduction has reached critical mass. Enterprises can’t pay lip service to sustainability any longer, and offerings that deliver sustainable outcomes are now a key differentiator for channel partners. Enterprises are actively looking for channel partners that can help them achieve sustainability objectives that are in line with the UN’s Sustainable Development Goals. Upcoming changes to sustainability regulations and the way companies report on their impact on the planet will determine the types of solutions that enterprises adopt to ready themselves for future compliance.
26 | May 2023 But this also goes beyond partnering with the
right technology vendors and being able to show green credentials. Investment and commitment to the circular economy is critical. Long-term plans to reduce e-waste and keep devices in circulation will change attitudes to handling device lifecycles and be hugely beneficial to secondary market players.
What is the relationship between data sanitisation and sustainability? Tere is a direct link with sustainability because once a device has been appropriately sanitised using a soſtware-based approach, it can be refurbished and redeployed, supplying the circular economy with marketable, reusable devices. Tis extends device lifecycles and ensures that IT equipment does not need to
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