Security: Infosec


HUMAN-CENTRIC CYBERSECURITY


At this year’s Infosec conference at London Excel, cybersecurity wasn’t just


 Martin Lethbridge, Principal Sales Engineer at WatchGuard Technologies, unpacked the real challenges facing SMBs and  role of AI in threat detection.


F 28 | July/August 2025


or Martin Lethbridge, the real differentiator in cybersecurity isn’t just technology; it’s people. “Just because you bought it doesn’t


mean it ends there,” says Lethbridge, emphasising that post-sale engagement is as critical as pre- sales expertise. At this year’s Infosec, Lethbridge spoke candidly about the threats shaping today’s security landscape, the cost of doing nothing, and why being accessible, even by phone, is still part of his job. Lethbridge’s team has spent well over a decade


cultivating trust with customers, not just through responsive support, but through relationships. “I get the odd phone call: ‘You still at WatchGuard?


I’ve got this issue.’ I’ll always try to help,” he says. “Tat adds better value than any other vendor you’ll come across. People like that, so we’ve been here a long time and know how to help.” Tis ethos is a contrast to some larger, impersonal vendors, whom Lethbridge describes as “soulless”, where focus on turnover can erode customer confidence. WatchGuard’s approach, he says, is to make


sure customers never feel like they’re on their own. It’s about embedding technical support into the overall partnership model, a key element for channel partners navigating the complexity of hybrid work and expanding threat surfaces.


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