Out & Uploaded
EXERTIS ENTERPRISE BARCELONA: INDUSTRY RECONNECTS AT SCALE
The Exertis Enterprise Summit in Barcelona this spring brought together vendors,
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he Exertis Enterprise Summit marked a return to in-person networking and knowledge sharing for many of the company’s customers. With support from 30 participating vendors, the
agenda featured panels, seminars, and exhibits, as well as one-to-one sesssions designed to highlight market developments and product advancements. Jason Chibnall, Managing Director at Exertis Enterprise, welcomed
attendees, highlighting the international presence with colleagues and customers from eight different countries. He thanked the vendor community for their support, sponsorship, and contributions to talks and sessions. Chibnall discussed the capabilities of Exertis, emphasising its role
as a complete solution provider, its expertise in AI and cybersecurity, and its ability to handle large-scale data processing and storage. He also mentioned the 24/7 Network Operation Centre, security as a service, and production services facilities. Seminars ran throughout the day, including a presentation by
Rob Mooney, General Manager at Supermicro, who addressed the current state of AI and high-performance computing, highlighting the consolidation of large language models and a shiſt toward sector- specific applications. He highlighted challenges in data integration, scalability, and infrastructure rollout, particularly in Europe. Te discussion also covered the importance of establishing clear data strategies, using practical orchestration tools, and building cross- sector partnerships to manage the complexity of AI deployment. Andy French, Director of Product Marketing at Object First,
examined the limitations of the Zero Trust model in the face of rising cybersecurity threats. Referencing a commissioned survey of 1,200
20 | July/August 2025
respondents, he noted that cyber incidents were the leading cause of outages and had the most significant impact over the past three years. Ransomware remains widespread, affecting 75% of organisations, with 40% reporting four or more incidents. Attackers frequently target backup systems, encrypting data to block recovery. Recovery times are oſten prolonged, with 68% of cases taking more than a week to recover. Te session highlighted the need for segmented backup environments, distributed resilience zones, and immutable storage to strengthen organisational defences. Meanwhile, Seagate discussed the accelerating growth of data
and the role of AI in processing and interpreting it. It was noted that a looming disparity between data creation and storage capacity, projecting nearly 400 zettabytes of data within three years, with less than 20 petabytes available for storage. Te conversation addressed the operational constraints of keeping pace, including lengthy hard drive manufacturing timelines and the importance of strategic planning. AI was positioned as a necessary tool for deriving usable insights from raw data. At the same time, the broader discussion pointed to the need for the IT sector to respond to these pressures with sustainable infrastructure strategies. Industry experts participated in a range of panel discussions, each
addressing different aspects of the evolving technology landscape. One such panel, featuring representatives from Micron, KIOXIA,
Toshiba, Western Digital, Seagate, and Quantum, examined shiſts in the data storage landscape driven by rapidly expanding customer requirements, which have increased from 8 to 16 petabytes per year. Te conversation covered emerging consumption models and the trend toward cloud data repatriation, alongside developments in
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