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storage technologies, including increased data density and lower power usage. Panellists discussed expanded service portfolios, the influence of AI on storage demand, and the need for sustained technology leadership. Te session also addressed operational challenges, including supply chain volatility and the importance of resilient partner networks for component procurement and planning, drawing on lessons learned from demand spikes during the COVID- 19 pandemic.
A leadership perspective Sitting down with Managing Director Jason Chibnall, the discussion reflected on the event’s progression despite logistical difficulties, including power outages and noise disruptions. Chibnall acknowledged these challenges but commended those involved: “I think it’s going very well. Running an event of this scale with such a wide range of topics is always tricky, but I think it’s coming together.” He recognised the work behind the scenes: “Some individuals in our organisation have worked tirelessly to make this happen, and I’m really proud of what they’ve achieved.” Attendance gaps were also noted, prompting thoughts about accessibility for future events: “We wish we could have had more customers here,” he said. “It would have been handy to have had a virtual space where customers could tune in and see some of the talks and presentations.” Chibnall described Exertis Enterprise as relatively small and
collaborative: “We’re not a big, amorphous mass. We’re a growing organisation with a team of people who have a can-do attitude.” He hoped attendees gained a clearer view of the organisation’s operational scope: “We’re actually a lot more than what people might think,” adding, “If we can help you on the technology journey, no matter your industry, you’ve met us, you understand us, and you know you can trust us.” He discussed how Exertis Enterprise works with customers,
particularly through solution design and implementation. “Anything we sell, you can get from any of our competitors. Te value we bring is in designing the solution,” he said. “Ten the second part of that value is that we don’t just design it, we build it for you.” Tis method, he noted, simplifies the deployment process: “If a business can take a unit from us, install it in their data centre, and have it as close to plug-and-play as possible, that’s a huge benefit.” Chibnall also outlined how the company supports Managed
Service Providers (MSPs) as they explore new technologies. “Tey typically start in one or two established areas before evolving into a more mainstream business. Tat’s where we step in, following the traditional distribution model.” For emerging technologies, guidance is more hands-on: “When innovations emerge, MSPs seek partners to help them understand what these technologies mean for their business.” He pointed to the role of specialist teams in early engagement: “Our pre-sales specialists engage with MSPs early, contributing to their strategic direction and helping them plan for what’s ahead.”
The European landscape Steve Cowley, director of sales - Europe at Exertis Enterprise spoke about the wider European technology markets, which are evolving
www.pcr-online.biz July/August 2025 | 21
at different speeds, shaped by regional priorities and adoption cycles. For example, Sweden oſten leads as an innovator, embracing emerging technologies ahead of others, whereas Belgium has shown faster adoption of different innovations than Sweden. Tis fragmented pace of advancement across Europe underscores the nuanced nature of technological uptake, with some markets prioritising AI-driven solutions sooner than others. AI development is rapidly gaining traction across Europe,
particularly in regions such as Sweden and the Netherlands, where data centres play a central role in digital infrastructure. Across the continent, businesses are heavily investing in AI applications, transforming everything from enterprise computing to industrial automation. Exertis Enterprise has traditionally focused its cybersecurity
operations in the UK, but is now expanding its security business across European territories. Tis transition aims to strengthen cybersecurity offerings for European clients. A key component of the company’s cybersecurity expansion
is the NOC (Network Operations Centre) and SOC (Security Operations Centre), based in Basingstoke. Tis facility monitors networks, servers, switches, and other connected devices to ensure optimal security for customers. Tis service is gradually extending into European markets, allowing the company to offer cybersecurity solutions beyond its traditional UK base. Beyond traditional applications, AI is shaping industries in
unexpected ways. One striking example is the ‘wonky carrot’ AI system, which uses GPU servers to detect misshapen carrots on a conveyor belt in farming operations. “Te robot picks out the wonky carrots, sending them to the discount retail chains, while the straight ones go to the premium chains,” explained Cowley. Tis quirky example illustrates how AI transforms processes across diverse sectors, from data centres to agriculture. Te Exertis Enterprise Summit concluded with a strong sense of
renewed connection. Conversations highlighted the value of technical expertise, organisational transparency, and collaborative problem- solving. Overall, the gathering provided a grounded view of how Exertis Enterprise operates and how it plans to support partners in navigating emerging technologies and evolving service models.
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