Interview


ESET STEPS UP MDR SUPPORT FOR MSPS


 centred on managed detection and response (MDR). As cyber threats become increasingly sophisticated and the risk spreads across supply chains and vertical markets, cybersecurity vendors are adapting their approaches to meet the needs of resellers, retailers, and service providers of all sizes. Here, Matt Knell, ESET’s UK Country Manager, shares insights with PCR on how it is making MDR more  small and mid-sized business (SMB) sector.


“ ESET is very much a channel-led organisation,” Knell explains.


“We work directly with resellers and MSPs, bypassing distribution to build close relationships and tailor support to their business models.” With over 35 years of experience in cybersecurity and a strong


legacy in endpoint protection, ESET’s UK operation has been restructured to better align with the channel. Dedicated teams now support both traditional value-added resellers and true MSPs, offering bespoke commercial packages based on partner size, market approach, and vertical focus. Tis includes entry-level support for businesses with as few


as five users, a nod to ESET’s longstanding strength in the sub- 50-user space. Whether supporting small retailers or mid-sized manufacturers, the company aims to align cybersecurity solutions with partners’ operational realities. “We work closely with partners to design commercial


arrangements that match their go-to-market needs,” said Knell. 12 | July/August 2025


“Tat’s particularly important for MSPs that require scalability without the overhead of building and staffing a full security operations centre.” As ESET expands beyond endpoint antivirus to offer EDR, XDR,


and now MDR, it’s placing education front and centre. Te goal isn’t just to sell advanced products, it’s to help partners understand why layered security is now essential. “Supply chain risk means MSPs aren’t just protecting customers,


they’re part of the attack surface,” Knell said. “MDR helps partners mitigate threats more proactively, but we also need to explain why the responsibility matters.” While some MSPs are evolving into MSSPs with their in-house


capabilities, most still face constraints around budget and expertise. For these partners, ESET’s MDR delivers complete 24/7 threat monitoring and response as a vendor-led overlay, preserving control while removing the cost and complexity of building a dedicated SOC.


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