BRANDS
Above: The Quick Haul Long is the latest release from Tern Below: The quick Haul Long is designed to make e-cargo more accessible
However, with the arrival of stock of the Quick Haul Long and the adjustment of pricing on the GSD range, effective August 1, Tern is “maintaining our market position pretty well”.
One Generation Ahead In 2023, Tern announced One Generation Ahead (OGA) as its new distribution partner for the UK and Ireland, following its previous distributor Moore Large entering administration. OGA has worked with Tern Bicycles since its inception and launch in 2011, supplying independent bicycle dealers in France, Italy, Portugal, Finland and Sweden. Bickerton said: “Apart from our very close relationship
with Tern Bicycles, we have been working with a very strong and carefully selected group of dealers in the UK and Ireland achieving very good sales, probably exceeding market expectations.”
OGA recently received a prestigious FT 1000 Europe’s
Fastest Growing Companies award, and was also awarded Tern Distributor of the Year at the Tern Bicycles Annual Distributor meeting in Taipei. “The OGA-UK team is small, but because of that we are very close to the dealer, and indeed, to the consumer,” said Bickerton.
46 | September 2024
www.bikebiz.com
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