BRANDS


A STANDOUT YEAR


Rebecca Morley catches up with Cyclemotion’s Mark Bickerton to chat through Tern’s Bike Brand of the Year win at the 2023 BikeBiz Awards, as well as e-cargo bikes and the partnership with OGA


Tern have taken e-cargo bikes to new heights.” This is what Georgia Yexley, founder of Loud Mobility and one of the judges of


the BikeBiz Awards 2023, said about Tern, winner of Bike Brand of the Year. “It’s managed to carve out a space in the market where it’s both attainable and aspirational,” Yexley continued. “Gorgeous design and functionality for every case, what’s not to love. The fact they’ve done this with


www.bikebiz.com


inclusive marketing all while navigating a difficult time to sell into the UK makes them the obvious choice.” Tern was announced as Bike Brand of the Year 2023 back


in November last year, chosen as the winner by BikeBiz’s judging panel which was made up of experts with experience in the cycling and micromobility industry. The company had been nominated alongside Enve, GT


Bicycles, Raleigh, Scott Sports, and Yeti Cycles. Speaking to BikeBiz nine months later, Cyclemotion’s


September 2024 | 43


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68