APPOINTMENTS
Got an appointment you’d like to share? Send details to
daniel.blackham@
biz-media.co.uk
Pasqual Canals
the X games in the early 90s when I was a kid and I started to do my first bmx races. I look forward to continuing my racing on a Haro. “Having the opportunity to be part of the Haro team, a brand with such strong history and heritage is amazing for me and I’m so stoked to start working and show the retailers the new line-up of all bikes.” Haro is undergoing a period of transformation, with the ambition of becoming a preferred brand for cycle industry retailers.
Dennis Weijers
Weijers joins Classified from Shimano Europe, where he served as director of marketing.
At Shimano, he contributed to the continued success of the Shimano brand, driving growth through strategic marketing and sales initiatives, digital marketing transformation, and partnerships. Prior to Shimano, Weijers held various
leadership roles at TomTom, where he managed and expanded market segments across multiple regions. In his new role at Classified, Weijers
Dennis Weijers, Classified Cycling
Classified Cycling, the Belgium-based drivetrain brand, has strengthened its leadership team with the appointment of Dennis Weijers as chief commercial officer.
With an extensive background in
strategic marketing and sales within the sports industry, Weijers takes a wealth of experience and expertise to further propel Classified’s growth and presence.
www.bikebiz.com
will oversee all commercial operations, including sales, marketing, and customer engagement strategies. Following the announcement, Weijers added: “I am incredibly proud to join Classified at such a pivotal time for the company.
“Classified is renowned for its
innovative approach to drivetrain technology, and I am eager to build on that strong foundation, fostering a culture of excellence and innovation to deliver exceptional value to our customers and partners.
Dave Marshall Dave Marshall, Ciovita
Ciovita has announced the appointment of a UK chief of sales, with Dave Marshall coming on board to deliver and oversee future growth. Setting the stage for significant investment and rapid growth in the UK, the brand has taken the next step in hiring an experienced professional specialising in international sales and growth. Having held senior leadership roles at
Dell, Plantronics, Jabra, Orange, Epson, and Panasonic, Marshall has a wealth of experience in sales and business management.
While hiring from outside of the industry stands out, Marshall, a keen cyclist, has a career track record marked by a strategic vision and innovative approach to markets, having driven growth and market expansion in previous roles.
With experience leading high-
performing sales teams and building industry relationships, Ciovita believes that Marshall has the skills to develop and support long-term growth.
September 2024 | 31
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