NEWS HUB
Oxford Products celebrate ‘best-ever’ start to 2024 To solidify its successes, Oxford is
OXFORD Products has been celebrating its “best-ever” start to a year, having posted record numbers for the first six months of 2024. The company’s managing director Henry Rivers Fletcher explains how the company’s successes in 2024 are more than just sales-related.
“The story of 2024 is one of stability,” he says.
“Gone are the violent ups and downs
of recent years. Our sales this year have been much more consistent, our stock management much more accurate, our business practises more disciplined – all enabling us to run the business much more efficiently.”
undertaking a programme of upgrades and investments this year. These upgrades will see an expanded canteen at HQ, a new dedicated helmet showroom, plus refurbished showrooms for Oxford’s ever-expanding range of motorcycle accessories and clothing. There will also be an upgraded and refurbished reative Content
Centre, improved staff benefits, and increased professional development. To support the business’ five-year growth plan, new talent will be added in almost every area of the business.
Mercian Cycles saved following acquisition by Derby-based group
THE future of Mercian Cycles has been secured after it was acquired by a team of four passionate cyclists from Derby. In May, it was announced that the nearly 80-year-old brand had ceased trading and entered voluntary liquidation.
Opus Business Advisory Group had been hired to assist with the winding down of the business, however a new era
Woom expands into UK market
CHILDREN’S bike brand Woom has announced its expansion to the UK. Founded in 2013 by two cycling-enthusiastic fathers Christian Bezdeka and Marcus Ihlenfeld in a garage in Vienna, Woom has risen to become a market leader and is now available in 30 countries.
Paul Fattinger, CEO of Woom, said: “As a brand built on personal experience, we strive to set the new standards for premium children’s bikes in the UK, and we’ll be working with our retail partners to get the word out there.” The brand will be distributed by The Little Bike Company and sold direct-to-consumer online.
www.bikebiz.com
is now on the horizon. In a joint statement, the new owners said: “We have inherited an indelible legacy from all of the previous owners which we deeply respect and intend to honour as we move forward. We will continue to hand-build our frames in the
heart of England, maintaining the heritage and spirit of Mercian Cycles while fostering innovation and growth.”
BikePark Wales extends lease for 33 years
BIKEPARK Wales and Natural Resources Wales (NRW) have announced plans to transform 400 acres of Welsh mountainside. NRW, which manages
the Welsh Government Woodland Estate, has worked with BikePark Wales since its first trail in 2013, but this new 33-year lease is described as an “unprecedented step forward” for both parties. Revenue from visiting mountain bikers will be invested in a
Future Forest Vision that will see the vast majority of BikePark Wales’ mountain return to its natural state. The new agreement also adds planning permission for new trails, a bigger visitor area and sustainable accommodation.
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