BRANDS
OGA received the Tern Distributor of the Year award at the brand’s annual distributor meeting in Taipei
‘WE’RE EXCITED AT THE PROSPECTS OF MAKING E-CARGO BIKING ACCESSIBLE TO MORE FAMILIES’
Mark Bickerton - Tern’s UK representation - said: “We were surprised and thrilled to be awarded BikeBiz Bike Brand of the Year, considering we were up against some very strong competition. So when we heard the news it came as fantastic news.”
E-cargo bike launches Looking now at 2024, Bickerton said it has been a “very successful year” for e-cargo bike sales so far, with two new bike platforms added to the Tern line-up as well. In February, the brand introduced the Orox adventure e-cargo bike, “designed for tackling extreme conditions”. This recently won a coveted Eurobike Gold Award - with the jury saying: “The Orox redefines the conventional cargo bike concept by offering versatility across all terrains and weather conditions. “Equipped with voluminous tyres and a strong Bosch motor, it conquers even the most challenging terrain,
44 | September 2024
blending the robustness of a mountain bike, the versatility of a trekking bike, and the practical utility of a cargo bike. “Highlighted by its impressive aesthetics and thoughtful details, it excels in handling and performance. Serving as the Land Rover of MTBs, it combines practicality with fun, marking a true innovation in the bicycle industry.” “Needless to say, the Tern team was feeling pretty chuffed,” said Bickerton. Then in June, Tern launched another e-cargo bike, the
Quick Haul Long, which has also been very well received by customers and press. Bickerton added: “We’re excited at the prospects of making e-cargo biking accessible to more families.” On the challenges the brand has seen so far this year,
Bickerton said there has been “increased competition” from other brands entering the longtail e-cargo bike territory - established and benchmarked by the Tern GSD, HSD and Quick Haul.
www.bikebiz.com
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