NEWS HUB
Islabikes launches new spare parts website with Isla Rowntree returning as owner
ISLABIKES has returned by launching a new spare parts website, with original founder Isla Rowntree returning as she looks forward with a renewed excitement for a sustainable future. The new website has been designed
to make selecting spare parts easy with a selector tool showing images of every Islabike made to help customers select the part they need, together with guidance on whether it is a simple home repair job or one to consult a local bike shop for. After a difficult period, and taking the “tough” decision
Troy Lee buys back Troy Lee Designs
TROY Lee Designs has announced a significant evolution in its ownership structure, moving forward as an independent company.
This shift by founder
Troy Lee, backed by an American family, marks a new chapter for the brand.
The immediate focus is to secure prominent positions in
the bike and motocross helmet and technical apparel markets. Investment will soon enable the launch of a host of new products. Lee will continue to play a crucial role as the chairman,
strategic brand advisor, and leader of the paint shop. He said: “I’m incredibly passionate about our brand and our
future. With strong leadership and dedicated partners, I’m stoked for what’s ahead.” 2Ride Group purchased Troy Lee Designs in 2022 from SBJ Capital, but now the brand has returned to its independent roots.
to stop making and selling new bikes, Rowntree is also now the 100% owner of Islabikes once again.
Along with just one colleague, she is running a small operation selling original spare parts. Rowntree said: “We sold nearly 250,000
Islabikes – some may need a little love and care by now, but most can be rejuvenated
with a few parts, ready to be enjoyed by another generation of children. Keeping older Islabikes going for as long as possible is the best use of scarce materials and energy.”
New Motion Labs secures equity investment
NEW Motion Labs has secured more than £890,000 equity investment from the South West Investment Fund via appointed fund manager, The FSE Group.
The investment is part of a £1.8million funding round. Exeter-based New Motion Labs’ patented and award- winning Enduo technology has re-engineered the traditional chain and sprocket to reduce wear, enhance component lifetime, reduce energy loss, and lower manufacturing costs, while offering retrofit capabilities. The business has already found success in track cycling and
e-bike markets, including cargo e-bikes and shared e-bikes, resulting in significant reductions in energy consumption and maintenance requirements. New Motion Labs is now targeting the global industrial
sector, where chain failure presents a costly challenge across thousands of manufacturing processes.
50 Rebels returns to UK
EUROPEAN e-bike brand 50 Rebels has announced its return to the UK market.
While shipping within Europe has always been
straightforward, sending individual bikes to the UK proved too costly for both the company and its clients. However, this situation has now changed. The Portuguese brand has now introduced a cost-efficient shipping solution which streamlines operations and reduces
16 | September 2024
costs through the establishment of a UK-based subsidiary with VAT registration.
The Brighton-based warehouse will see monthly deliveries of bikes and also hold a range of spare parts which can then be dispatched to customers on these shores.
www.bikebiz.com
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