CONTENTS


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● RETAILERS 13 Freewheel: How to support UK bike dealers 17 Decathlon: Repair and connect 18 Tales from the workshop: Thirsk’s RedSky Bikes 21 The ACT explores how cyber security could save your businesss


● BIG INTERVIEW 23 BikeBiz editor Alex Ballinger speaks with Pure Electric founder Adam Norris


● DISTRIBUTORS 29 Rebecca Morley visits Bob Elliot & Co in Lancashire 33 BikeBiz catches up with Edinburgh-based distributor Hotlines


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● MICROMOBILITY 39 Rebecca Bland explores the fire safety question in the micromobility market 42 HumanForest’s Caroline Seton discusses sustainability and affordability


● BRANDS 46 Five minutes with innovative tech company Rheon Labs 48 Cube on the future of its electrically assisted models 52 How bikepacking brand Restrap has expanded in recent years


52


● PRODUCTS 55 New products and this month’s e-bikes, e-scooters, and accessories sector guide


23


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NOVEMBER 2022


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