SPONSORED ARTICLE IN PARTNERSHIP WITH VAUDE


SHIFTING THE GEARS ON SUSTAINABILITY VAUDE specialises in sustainable outdoor wear, including cycling apparel and baggage


As consumer habits shift increasingly towards sustainable buying, German cycling and outdoor brand VAUDE sets out how it is taking concrete action to make the world a greener place


T


he adoption of sustainable lifestyles is on the rise. Shopping habits are changing, with the consumer favouring product longevity, timeless gear, and


easily repairable materials. Brand adaptation is key – not only to feed the buying habits of consumers, but most importantly to protect the planet that we love exploring. At VAUDE, sustainable outfitter for bike and outdoor sports, we know how important it is to take environmental and social factors into account for everything we do. Our HQ has been Climate Neutral since 2012, and since January 2022 VAUDE has been climate neutral with all products worldwide. Our family-run business was formed nearly 50 years ago near the Alps, with bike sports products coming in 1992. Less than a decade later, we were the first outdoor company to produce an entire product range under the strict environmental bluesign® standards (which we still abide by


44 | November 2022


today) and 10 years after that we had successfully launched our own Green Shape standard that you can find across our VAUDE Bike product range. It’s proof that outdoor gear shouldn’t be a burden to the environment, instead eco- friendly, fair, and functional.


VAUDE GREEN SHAPE LABEL Our team at VAUDE takes pride in knowing we take concrete action and accountability; we know that every


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