DISTRIBUTOR
DISTRIBUTOR FOCUS: BOB ELLIOT & CO
Rebecca Morley visits Bob Elliot & Co in Lancashire to find out more about the distributor’s in-house wheel brand, KX Wheels
Bob Elliot & Co director Paul Elliot H
aving full control over a product range and quality of the product are two of the big advantages for any company looking to
manufacture in-house. One such brand making the most of those benefits is KX Wheels, which was established when distributor Bob Elliot & Co decided to manufacture an in-house range of replacement wheels. BikeBiz’s senior staff writer Rebecca Morley recently
travelled to KX HQ in Buckshaw Village, Lancashire to see the wheel building unit and machinery first hand. “KX Wheels came to market in 2019 after distribution
of Wilkinson Wheels became unavailable to us,” Bob Elliot & Co director Paul Elliot told BikeBiz. “We found a wheel machine company in France, took a flight out there and spoke to them, and they had some second-hand machinery. The one that we got was 12 years old, but we bought it. We brought it in and within three months we were building wheels.”
‘SINCE MANUFACTURING OUR WHEELS, WE HAVE TAKEN SALES OF THIS SECTOR UP OVER 150% WHILST EXPERIENCING CONTINUED GROWTH’
www.bikebiz.com November 2022 | 29
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