RETAILERS
“Some of our previous click and collect parcel collections have turned into regular customers for sales and repairs. You can’t put a value on that!”
Baker Street Bikes, Brighton
Being part of Freewheel has many benefits for dealers, the biggest of which is benefitting from the amount of marketing we do for the Freewheel brand. We invest heavily in digital marketing across the board to drive traffic to the website, which results in sales for retailers. We appreciate that not all local bike shops have the time
or resource to invest in digital, so we do it for them. This helps to attract new consumers, drive footfall and increase sales to those businesses. The Madison PR machine secures specialist and lifestyle media coverage which increases awareness of the brand and directs consumers to the site. Being part of the Freewheel brand will expose retailers to many thousands of potential new customers. Freewheel also activates several high-level sponsorships
bike shop. All a retailer needs to do is log into the platform to accept the sale and get paid. In addition, when the retailer gets paid we cover the marketing, cost of shipping, credit card transaction fees, finance fees and returns. While retailers do not necessarily need to do much to be part of the Freewheel Union they can make the most out of it by actively promoting the network. This might be as simple as a small window sticker, some POS, or promotion on social media. The more the Freewheel brand gains recognition, the more consumers we can attract and ultimately encourage more people to shop from their local bicycle retailer.
to grow the brand across different categories in the sport. This year Freewheel was the headline sponsor at the UCI Downhill Mountain Bike World Cup in Fort William and are a retail partner with British Cycling too. Over the last few years we have sponsored The Tour Series, Tour of Britain, New Forest Spring Sportive and many other events and riders to grow the brand and drive more cyclists to our stores. There are a host of features that consumers can take advantage of by shopping on Freewheel including free 14-day Bikmo bike insurance, finance options, student discount, order tracking and increased delivery options. In addition to that we have added product Q&As, an affiliate scheme and reviews to help promote the website and help shoppers with their purchasing decisions.
“Freewheel has helped with customer footfall, particularly when new people have come to the area and did not know where their local shop was. Yesterday a Click and Collect customer bought a light set while browsing, a sale we probably would not have got.”
Moore’s Cycles Twickenham and Teddington 14 | November 2022
Signing up There are 417 stores in the Freewheel network across the UK. We are currently looking to reopen dealers based in the Republic of Ireland which has been an ongoing challenge since Brexit. We would encourage any dealers that want to sign up to Freewheel or would like to find out more to contact us by either emailing customerservice@
freewheel.co.uk or getting in touch with their local Madison sales manager. The website has come a long way since it started over four years ago but we have ambitious growth plans and the end goal will always remain the same – to support our network of specialist bicycle retailers. ●
www.bikebiz.com
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