NEWS HUB
Evans Cycles announces commercial partnership with Whyte Bikes
EVANS Cycles has started a commercial partnership with bike brand Whyte. Russell Merry, managing director for
Evans Cycles, said: “We are committed to offering the best choices of bike brands to our customers, whether they are shopping online or in our stores. It was a no-brainer to extend our range to include Whyte bikes – a highly sought-after name with a great reputation for performance and design. We are thrilled to be working with them.” Whyte’s latest generation of bikes include the new T-140 29 full suspension trail bike, its e-160 e-mountain bike, and
its 629 trail hardtail. Whyte bikes became available from 10th October in Evans Cycles stores and online. Ed Culley, chief executive at Whyte
Bikes said: “We are very pleased to be partnering with Evans Cycles; as a British brand, working with retail and service partners who are as committed to offering riders the highest levels of customer service and care as we are to the
engineering details that really matter across all our bikes is key as we look to elevate and grow as a brand. I look forward to seeing what we can achieve together.” ●
Chicken CycleKit now exclusive distributor of Zéfal in UK
CHICKEN CycleKit has announced that it has become the exclusive home of the Zéfal brand in the UK. Zéfal has been manufacturing a complete range of products
in France since 1880, and is looking to become the leading accessories brand in the UK. The brand was previously also distributed by Bob Elliot & Co. Mike Catlin, owner of Chicken CycleKit, said: “Throughout the last nine years of working closely with Zéfal, we have seen great success with their wide range of products and constant desire to bring exciting new innovations the accessory market. “We could not be happier to move forward with the brand exclusively, as this will bring exciting benefits to our customers
Proviz appoints new expert senior team,
announces rebrand BRITISH lifestyle sportswear brand Proviz has announced the appointment of a new senior team and rebrand. The new senior team consists of chairman, Tim Patten – former executive board of TM Lewin and CFO Walker Hunter – previously Adidas, alongside head of marketing, Sue Ritzdorf – previously Simba Sleep. E-commerce manager, Justin Brown – previously Park Cameras, head of wholesale, Angus Williams – previously Pure Electric, head of product design, Dan Craven, and head of customer experience, Tracy Trew have also joined the business. ●
10 | November 2022
and the end consumer and ensure they become market leader in the years to come.” Pierre Sarniguet, export manager at Zéfal, said: “I am convinced that Chicken CycleKit is the ideal partner to continue to strengthen Zéfal’s position in the UK. I would like to thank Mike Catlin, Gary Turner and Jason Smith for their confidence and for their ambitions for the years to come.” Contact
sales@chickencyclekit.co.uk for enquiries.●
Cambrian Tyres appointed exclusive importer of Goodyear for UK and Ireland
CAMBRIAN Tyres has announced its appointment as the exclusive importer of Goodyear Bicycle Tires for the UK and Ireland. Neville Evans, managing director of Cambrian Tyres, said: “Our proven multi-brand distribution model has been so successful over the past 40 years in the motorcycle industry, we now supply almost 40% of all motorcycle tyres into the UK aftermarket. “Opportunities like these do not come around very often, and
we’ve been keeping an eye on the market for a few years for something that fits with Cambrian’s strategy and ambitions. The Goodyear range is young, exciting, and full of potential.” ●
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