BRANDS
Cube’s new warehouse at its HQ in Waldershof, Germany
with minimal pedal resistance, even without support, on each and every Cube e-bike. The robust drive unit can cope with heavy loads and meets the highest demands in terms of trekking or e-MTB use. “All Bosch systems found on Cube bikes are specifically dialled for Cube bikes.”
Sustainability is high on the priority list for Cube, with its bikes pre-assembled before reaching dealers and shifted in cardboard boxes, making packaging easy to recycle. The brand uses recycled waste paper where possible and
– if required for transport – FSC-certified fresh cellulose sourced from sustainably managed forests.
Rigorous testing
Cube also prides itself on its real world testing of its e-bikes, all carried out in-house at the Test Lab. This includes rigorous brake testing by Cube engineers,
to guarantee the performance, stability, and wear resistance on its e-bike models. Weather conditions are also taken into account, with
brakes tested in both dry and wet conditions. The next step is the durability testing, with Cube repeating 3,000 braking cycles before putting the best performing brakes on its bikes. “Complete bikes are tested on
our roller drum test rig. We place the bike – fitted with production components – on the drum and add weights to the handlebar, saddle and pedals (140kg in total) to simulate the weight of a rider and all of their luggage.
The Cube Supreme Hybrid Pro 625 e-bike
www.bikebiz.com
Cube e-bikes are rigorously tested before they’re shipped out to dealers
“The drums rotate to simulate typical road surface bumps so that the bike ‘rides’ a given number of miles and covers certain obstacles. In total, each bike covers hundreds of miles and has to overcome 1.5 million obstacles.” Head tubes are an area that also receives special
attention in testing, as on mountain bikes the head tube is put under significant load transmitted from the suspension forks. Using a purpose-built machine, Cube puts a realistic load
through its forks to simulate braking, jumping, and obstacles. Cube has more plans to expand its e-bike offering, particularly in the last-mile solution space, including a cargo bike and trike concept design, developed with BMW.
The mission Cube was founded by Marcus Pürner in 1993 in the Fichtel Mountains of northeastern Bavaria, Germany and remains owner-managed to this day. Now operating in more than 60 countries, Cube has expanded to comprise of a 1,000-person workforce. The portfolio comprises virtually all types of bikes and e-bikes, as well as an extensive collection of clothing and accessories. The spokesperson added: “E-bikes are very important for our business and represents more than 50% of our total turnover.
“Luckily we don´t need to choose between developing
a new e-bike or a traditional pedal-bike - we decided at the beginning of our e-bike development to double the capacity in every needed department. Due to that we can focus on go ahead with both!” Cube Bikes are exclusively distributed in the UK and Ireland by Oneway Bike Industry. ●
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