DISTRIBUTORS


Some of the Hotlines team at Malverns Classic TIME TO RESET


BikeBiz catches up with Edinburgh-based distributor Hotlines, as MD Ewan Pinder looks ahead to 2023


How has 2022 been for Hotlines? Overall, we have been super happy with the performance of the business. Relative to the market, we are well ahead of expectations. There have been challenges as the bike industry resets amidst the choppy economic climate: some brands have seen significant delays, demand on certain models has continued to outstrip supply, and more regular pricing reviews have been necessary to be competitive, protect dealer margin and stay profitable as a business. Through the turbulence, we are seeing continued


growth on key brands such as Nukeproof, Ragley and Leatt: great reassurance that strong products will continue to see demand during difficult periods.


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Events have become increasingly important too: Hotlines has attended Sea Otter, Ard Rock, Fort Bill, Malverns, Megavalanche, Tweed Love, Dukes Weekender and EWS events in Scotland, France and Italy. Dealer hosted events, demos and ride-outs also continue to be vital, giving retailers the support, training, and test products they need for immediate sales results. Events can be tough, so we try to make sure staff can ride and race around our business requirements. Great for colleague engagement, understanding the products we sell and the consumers we target. Some friendly rivalries have inevitably blossomed! It’s been a fun year. We would like to thank any dealer


Managing director of Hotlines, Ewan Pinder November 2022 | 33


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