BRANDS
The Cube-BMW collaboration cargo bike
REAL WORLD TESTING T
he e-bike market has shown enormous growth in the past decade, and while the UK may still be lagging behind European counterparts, the
sector may finally be maturing. German bike brand Cube has been working in the
e-bike section of the market since the launch of its first motor-assisted bike in 2010, the EPO, or Electric Power Optimizer (not to be confused with the infamous performance enhancing steroid of the same initials). That first model included some advanced features, including a battery integrated into the seatpost, and wireless ANT+ compatibility. Following its first foray into the e-bike market, Cube then partnered with Bosch E-Bike Systems in 2012, then from 2014 onwards the brand has worked exclusively with Bosch as its e-bike system supplier. In 2014, Cube also introduced its first full suspension e-bike models, and the Kathmandu hybrid model with integrated carrier. Today Cube is one of the biggest Bosch equipped e-bike brands on the market.
48 | November 2022
As the e-bike market continues to gather momentum in the UK, BikeBiz spoke to German bike brand Cube about the future of its electrically assisted models
What makes Cube e-bikes unique? A Cube spokesperson said: “Our target is to provide for everybody the perfect e-bike. Whether it’s urban mobility solutions or high end e-MTBs, and everything in between. We are the future of e-mobility and the future is now. “Our focus is design-driven and
technical details that make life easier for everybody. This is what riding enjoyment sounds like: we equipped our bikes with the innovative noise optimised gearbox, which makes for example our Performance Line 25 km/h one of the quietest drives in its class. “What really matters is that the efficient and versatile drive provides dynamic acceleration and guarantees an authentic riding sensation
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