MICROMOBILITY
programme. When people pedal they can earn TreeCoins which can either be redeemed for more free minutes or for goods and services of our partner companies. These partners are aligned to our vision of sustainable living, making another form of sustainable living more accessible and affordable.
Are you thinking about expanding outside of London in the UK? Not at this stage, no.
How do you think shared transport schemes might impact the wider cycling industry? Shared transport boosts cycling in all shapes and forms. It is absolutely a gateway into cycling and more physical activity too. The more you do, the more you want to do. In line with the Mayor’s Transport Strategy, shared schemes help Londoners achieve their 20 minutes of active travel every day. Incidental exercise is a powerful thing, maximising every part of the day. Shared bike schemes also appeal to people that already
have a bike and have been converted to the benefits of cycling but they might have a different use case. For example, they might be going to the pub and prefer not to have to cycle home. It helps to provide an alternative. A big chunk of our users are commuters. Our service means buildings don’t have to be retrofitted with storage facilities and showers. There are so many different use cases for shared mobility and we are really seeing that it’s becoming a more established part of the transport mix because it’s convenient, blends exercise, you don’t sweat,
and it’s safe. I think there’s a whole lot of ways that shared mobility can really benefit the wider cycling industry.
That’s interesting from a commuting perspective, because a lot of workplaces don’t have adequate facilities to encourage cycling commuting. Yes and also perhaps you live somewhere that does not have great links to the tube station and your alternative is the bus or taking more of an indirect route, with a bike it’s often the quickest way to get around. On A to B routes particularly around London, it can significantly reduce your travel time with the connectivity and flexibility riding a bike gives you. We’re also working to get more licences from new London boroughs, so at the minute it’s a bit like a patchwork. In London with e-bikes, you deal with every borough on an individual basis and they each have their own nuances on how they want the schemes managed. So for example, neighbouring boroughs can adopt completely opposite approaches to parking so it is a bit tricky.
Is there anything else you’d like to add about HumanForest and its approach to encouraging sustainability amongst consumers? We’ve only been fully operational for less than 12 months, and our users have avoided almost 200 tonnes of CO2 over the last year. That’s a quarter of a million car trips displaced by taking HumanForest bikes, we’re excited to see how much more of an impact we can have in the future. ●
www.bikebiz.com
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