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D30, leading a team across the outdoors, sports, motorcycle, PPE, defence and electronics sectors.
and the planet thrive by bike, but also to keep it real for the riders who define cycling and make us great.”
Alex Metcalfe, Silverfish UK Cornwall-based distributor Silverfish UK has appointed Alex Metcalfe to its board to lead the sales and marketing efforts for the company. Metcalfe, who has previous experience with Gore Wear and D30 protective equipment, will take on the role as commercial director. Metcalfe said: “Having been given my first mountain bike 30 years ago, I was so excited to enter the cycle industry 20 years ago! Since then, my journey has seen me partner with specialists and key accounts across the globe, grow brand recognition, launch countless new products, win test awards and ride bikes with exceptional people.
“I’m passionate about engaging riders and driving sales from creating consumer insistence and delivering exceptional Go to Market execution. It’s an amazing opportunity to work with the team at Silverfish; I’ve been a customer, Silverfish brands are on my bikes and now I’m looking forwards to working together to continue the growth!” Metcalfe has risen through a number of
senior sales and marketing roles at Gore Wear, WL Gore and Associates, leading him to taking responsibility for the global business as sales leader. Most recently he was sales director for Europe and APAC for
www.bikebiz.com
David Schriber, Specialized US bike brand Specialized has appointed David Schriber as its chief marketing officer. Schriber, a former Nike executive, took up the role on Monday 3rd October. Schriber’s experience includes founding a retail board for sports businesses, while studying computer science and English in college, followed by roles with Nike, Burton, and Mastercard. On his new role, Schriber said: “I’m coming to Specialized because I deeply believe in the future of cycling generally, and Specialized specifically, to improve the lives of billions of people around the world at a time that the world needs it most. “I see that Specialized, like no other
brand, is tackling the challenges of humanity and our planet with cycling solutions. Coming from the unlikely intersection of the origins of mountain biking and Silicon Valley, Specialized – especially Turbo – is changing the world for the better. As Specialized moves to serve new riders with new products in new channels at greater scale, I’m drawn to join the team and do what I can to help people
Cole Casperson, CrankTank CrankTank has hired Cole Casperson to lead Amazon Services and serve as CFO at the Idaho-based consulting agency. Casperson is overseeing Amazon Channel
Management and Amazon Marketing Services for all current CrankTank Amazon Services clients and their respective markets. He comes to CrankTank from Club Ride
Apparel where he served as CFO/COO for nine years, heading up operations, 3PL relationships, ERP systems, and all finance aspects. Previously, he was an executive at Sun Valley Resort. CrankTank CTO Adrian Montgomery said: “We’re excited to bring Cole on board to oversee our Amazon Services. He has experience with FBA and FBM strategy, Amazon Marketing Services, Amazon Compliance and Brand Registry. He complements our group well, providing us additional bandwidth and expertise to service our clients.” Casperson said: “These last couple years
have brought tremendous opportunity to outdoor, especially in using D2C channels to build their Brand and positively impact their B2B channels.” ●
November 2022 | 27
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