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CONTENT Editor
Alex Ballinger
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biz-media.co.uk
Senior staff writer Rebecca Morley
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biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
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E-bikes will change the world. The development of electrically-assisted cycling has been relatively slow, as governments and authorities have been delayed in offering safe cycling infrastructure. But following the upheaval to our everyday lives during the pandemic, the turbulent economic times, and the ever-growing bane of congestion in cities and towns, now is the most significant time in the history of the e-bike. I’m relatively inexperienced in the world of e-bikes, having stuck to the old-fashioned style of pedalling in the past, but my recent, brief ventures into motor-powered cycling have opened my eyes to the true potential e-mobility may have (see p55 for my adventures on a Specialized e-MTB). This edition of BikeBiz is our e-bike and e-scooter special, but in truth every issue we publish
proudly aims to shout about the future of e-mobility, and the opportunities it presents for the entire bike industry. Both e-bikes (and yes e-scooters, whether you like them or not…) are the future of urban
transport and the transport industry. The key step now is for the cycle industry to not only see itself as a supplier of performance and recreational bikes, but as an essential transport provider. We must support those consumers who want to move without their car, if we want to maximise the potential in the coming generations. In this month’s edition of the mag, we explore an innovative shared e-bike business model with Human Forest (p42-43), and the topic of fire safety in micromobility (p39-40), while we also look at all the latest products in the e-bike market in our Sector Guides (p58-66). Elsewhere in the mag our senior staff writer Rebecca Morley gauges the industry reaction to the
controversial Shell-British Cycling partnership (p7-8), and I sat down with e-scooter magnate Adam Norris to learn more about the future of his Pure Electric business. Through these uncertain times, one thing is clear: the bike will only become more essential to everyday life, and the cycle industry will be there to support life on two wheels.
Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2020
Alex Ballinger, Editor
Biz Media Ltd, 4th Floor, 44 Maiden Lane, London, WC2E 7LN
All contents © 2020 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
information.You are advised to contact manufacturers and retailers directly with
regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent and not affi liated in any way withthe companies mentioned herein.
If you submit material to us, you warrant that you own the material and/or have the necessary rights/permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.
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‘ONE THING IS CLEAR: THE BIKE WILL ONLY BECOME MORE ESSENTIAL TO EVERYDAY LIFE’
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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