APPOINTMENTS This month’s movers and shakers throughout the cycle industry... Dan Phillips
Rob Retzlaff, Smith Smith has announced the promotion of Rob Retzlaff to the role of global vice president of sales. Retzlaff joined Smith in 1999 to work on increasing brand reach and awareness across North America. Celebrating over two decades at Smith, Retzlaff has held numerous positions within the organisation, initially hired as Canadian marketing manager before transitioning to national sales manager for Canada in 2003. Mark Phares, global general manager at Smith, said: “This is a huge opportunity for the company, and we are excited to welcome Rob to his new role as commercial leader. “Rob brings a long history and amazing
results during his time with the brand, leading a stellar team and growing the business in Canada 20 times its size under his tenure, which is a massive milestone. He’s another great example of the amazing people Smith has in the organisation.” Reporting directly to Phares, Retzlaff manages the global commercial team across North America, Europe, Australia, and Asia Pacific regions. Retzlaff can be reached at
rob@smithoptics.com.
Saskia Heijltjes, Cycle Sprog Family cycling website Cycle Sprog has appointed Saskia Heijltjes as its content editor. Heijltjes was previously digital content
manager at the University of Bath, is currently bicycle mayor of Bath and founded Kidical Mass Bath. Cycle Sprog’s founder Karen Gee said:
“We are delighted to welcome Saskia to the team. It’s an exciting time for the business with an increasing number of families taking up cycling for transport and leisure. Saskia’s appointment allows us to increase our output of advice, reviews and recommendations.” Heijltjes said: “I’m very excited to be joining Cycle Sprog. As a content professional and Bicycle Mayor of Bath, this role is perfect for me. I am looking forward to encouraging many more families to take up cycling.”
Tony Barton and Dan Phillips, 2Pure 2Pure has announced the appointments of Tony Barton and Dan Phillips. Barton has filled the position of channel
manager for cycle and Phillips will be taking over as the cycle territory account manager responsible for the central region. Barton returns to 2Pure having previously
26 | November 2022
Tony Barton
worked within the cycle team. Barton brings a wealth of experience to the position, having over 30 years in the industry across product and marketing, sales, technical training and quality control, most recently as the sales and technical manager at Magura Bosch Parts and Services. Barton’s focus will be on delivering sales within the channel and also building brand relationships for 2Pure going forward. For key account enquiries, Barton can be
contacted at
tonybarton@2pure.co.uk. Phillips has done it all within the cycle industry, including running his own independent bike shop and more recently working for Cycle Republic/Halfords. He is a passionate cyclist favouring mainly MTB and gravel riding but has also tried his hand at everything from BMX to fat bikes over the years. 2Pure said: “Dan believes ensuring a high
standard of customer service is one of the key elements of any successful business relationship, so will be working closely with the dealers in his region, in order to understand their needs and ensure both their and 2Pure’s ongoing success.” Phillips can be contacted on 07927
578031 and at
danphillips@2pure.co.uk.
www.bikebiz.com
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