NEWS HUB Pearson Cycles Announces New business model
PEARSONBICYCLE COMPANY has announced a new business model designed to transform the way cycle dealers operate. For a business with over 160 years of heritage, this innovative approach removes the burden of upfront stock purchases. It puts rider-specific bike fitting at the heart of every sale—a game- changer for retailers, offering bespoke bikes built to fit, no inventory risk, and a seamless B2B ordering experience. Pearson says this model eliminates the burden of upfront stock purchases.
Zwift Extends Sponsorship of Tour de France Femmes avec Zwift to 2029
ZWIFT
extended its sponsorship of Tour de France Femmes avec Zwift, continuing as Presenting Partner until at least 2029. The deal marks a continuation of a long-term partnership with A.S.O. that saw the introduction of the Tour de France Femmes avec Zwift to the UCI calendar in 2022. Central to Zwift’s mission to grow
women’s cycling is the Watch The Femmes campaign. Over four years, the call to action has evolved into a movement, inviting everyone who supports women’s cycling, from media and industry partners to brands and fans, to unite around a shared goal: growing the sport and ensuring women’s cycling receives the visibility and recognition it needs to continue thriving.
For more, head to the Tour de France Femmes avec Zwift website.
clearing old models, no more sunk costs – just streamlined sales and satisfied riders. Pearson maintains consistent RRPs
Example bikes are displayed in-store at no cost, rotated seamlessly as new models launch. Each customer order is placed through a simple B2B portal, with the dealer receiving their full margin as per any standard transaction. No more
across all channels, with promotional pricing honoured by dealers. Test bikes can be shipped into stores to enhance the customer experience, and dealers can choose between two flexible models: Pearson Stockist or Click & Collect location.
Dealers with bike fitting expertise are invited to become part of the Pearson legacy. To arrange a meeting, contact scott.davies@
pearsoncycles.com.
Shift Active Media launches first brand tracking tool dedicated to the cycling industry
SHIFT ACTIVE MEDIA has announced the launch of Leaderboard, a unique brand measurement service designed specifically for the industry. Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against competitors.
Pricing plans start at just £5,000 per year. For more information on Leaderboard, visit
shiftactivemedia.com/leaderboard
Accell UK & Ireland Launches New ‘Accell Academy’
ACCELL UK & Ireland has announced the launch of its new Accell Academy, an “innovative online training platform designed to support dealers and their staff in delivering exceptional customer experiences across our leading bicycle brands.” Accell UK & Ireland aim to strengthen dealer relationships, elevate retail expertise, and drive sales performance across all channels. “Our brands are built on innovation and quality,” added Tom Waugh. “With
Accell Academy, we’re investing in the people who bring those brands to life – our dealers and their teams.” Accell Academy is now live and available to all authorised Accell dealers.
Accell Academy is now live and available to all authorised Accell dealers.
8 | December 2025
www.bikebiz.com
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