INTERVIEW Alex de Waard, Director, Sportive Breaks
“2025 was the biggest year ever for Sportive Breaks, with record participation in iconic events like the Giro d’Italia, Etape du Tour, Mallorca 312, and La Marmotte. Demand for fully supported packages soared, and the partnership with Team Visma | Lease a Bike delivered unforgettable VIP experiences at pro races. Flexible self-guided tours also gained traction, making road cycling holidays more accessible than ever. Looking ahead to 2026, we see a hugely popular Etape du Tour, Mallorca 312, and the growing Etape du Tour Femmes to headline the calendar. Beyond major events, interest in non-event-based cycling tours is looking great with several group bookings already confirmed for destinations such as the Pyrenees, Mallorca, the Dolomites, Alpe d’Huez and even Corsica. Sportive Breaks will continue to innovate with premium service, sustainability, and a deeper partnership with Team Visma | Lease a Bike.”
James Vincent, Photographer Michal Glowacki, CEO, Endurance Translations
“After a volatile 2024, the first half of 2025 was strong. We onboarded new cycling brands and worked on fun projects – from product launches to blog content. Change was in the air, and brands were once again investing in high- end translations. Q3 dipped slightly, but we’re picking up the pace once again. AI dominates many of this year’s
conversations. Some brands are going all-in on AI translations. Others, though, have been burned with AI and see the added value that we bring to the table with our experience and industry expertise. We’re passionate about human interactions and clear communication within teams and organisations, hence we’re adding new services in the area of coaching and communications workshops for teams. Reception has been enthusiastic, and we’re excited about the possibilities. I can’t wait
to see what 2026 is going to look like.
“2025 has been something of a mixed bag for me. I’ve had fewer shoots in total compared to previous years, but the value and scale of the commercial shoots I have completed are up on previous years. I definitely feel like I’ve produced my best work this year, and through working with Deviate for the launch of the Kurgan, I delivered my most complete package of images/ media to date. Editorial work is down and budgets remain low, but that’s simply a byproduct of having fewer media outlets and reduced advertising spending. I’ve had to diversify a little and have taken on more studio and non-cycling related shoots this year - as much as I’d love to be purely focused on cycling, that’s just not possible, and besides, a little variety never hurt anyone.”
Lily Rice, Co-Founder, Long Run Club “As co-founder, I’ve felt a real shift in
how the sector talks about responsibility, transparency, and the stories behind the kit
we wear. This year, we collaborated with more purpose-led brands than ever, proving there’s
growing appetite for ethical, long-lasting apparel that reflects riders’ values. Our anti-slavery awareness jersey sparked important
conversations across the industry, and we saw cyclists, from teams to corporate groups, embrace the idea that kit can be both high-performance and socially impactful. It’s been energising to build relationships with people who care as much about where their gear comes from as how it performs on the road. Overall, 2025 felt like a year of connection, momentum, and optimism, showing that change is not only possible in cycling, but actively underway.”
18 |December 2025
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
