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BikeBiz Awards 2025


This year’s awards were one for the books. With almost 200 in attendance, it was one of our busiest in recent years. Thank you to all of our sponsors, judges and to everyone who attended, voted and nominated.


This year, we had 17 awards, many new for 2025. We included as much of the industry as possible, with the goal of ensuring everyone who works in this incredible industry gets recognition for their hard work. A huge congratulations to all of our finalists and, of course, all of this year’s winners.


Here’s a recap of the night. Want to get involved next year? Whether that’s as a judge, sponsor or otherwise, please reach out.


2025 Judging Panel


Morten Larsen, International Client Manager, Bikedesk  Kalyani Verma, Supply Quality Engineer, Brompton Bicycles


Phillip Lucas, UpShift Sports & Mobility Consulting Emily Cherry, CEO, Bikeability Trust  Jonathan McBain, Managing Director, Pedal Power Scotland Ltd


Wiesia Kuczaj, Managing Director, Fusion Media  Jonathan Harrison, Director, Association of Cycle Traders (ACT)


Nadine Thompson, Chief Commercial Officer, ZyroFisher  Ani Surabhi, Founder, CEO, Director of Innovation and Design, Quin


Claire Sharpe, MTB Guide/Coach/Tutor Mark Sutton, Editor, Cycling Electric  Aneela McKenna, Founder of Mòr Diversity  Neil Cousins, Media and Sponsorship Manager, Silverfish UK


 Hannah Dobson, Business Development Manager, Velosolutions UK


Wayne Brown, CEO, SHIFT Active Media Ian Tierney, CEO, Wheels for All  Dave Harding, Workshop Coordinator, Specialized Chester


Lauren Jenkins, BikeBiz Editor


2025 Sponsors


www.bikebiz.com


December 2025 | 25


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