FEATURE Ertu Bilgin, business unit director of urban mobility at Accell 1. How does the cycling industry see micromobility evolving in 2026?
Micromobility in 2026 is entering a new maturity phase. We’re moving beyond early adoption and novelty, and into genuine,
system-level integration. Cities across Europe and the UK now recognise that the most efficient way to move people in dense urban areas is through a combination of walking, cycling, and light electric vehicles. For the industry, this means designing products that
work seamlessly within multimodal ecosystems, safer infrastructure, clearer regulations, shared and private vehicle interoperability, and digital tools that support everyday use. Riders increasingly want simple, reliable, low-maintenance
bikes that remove friction from their daily journeys. That’s exactly where Raleigh ONE sits: a clean, integrated, timeless design that focuses on making transport easy, not tech-heavy. We’re also seeing two big shifts: Mainstream audiences joining the movement: People who don’t identify as ‘cyclists’ are choosing micro mobility because it’s practical, affordable, and fast. Cities are accelerating investment, from secure parking and charging to e-bike purchase incentives, public authorities now understand micro mobility as essential infrastructure, not a lifestyle choice.
2. Does shared mobility (Lime, Bolt, Forest, etc.) offer the cycling industry a familiar and welcome route into the homes and lives of the general population, not just cyclists?
Absolutely, shared mobility is one of the most powerful entry points into cycling for people who might never visit
a bike shop. The ‘first ride’ for many urban residents today happens on a shared e-bike or
e-scooter, and that’s incredibly valuable for the wider industry. It normalises cycling as a daily behaviour, removes the barrier of ownership, and builds confidence in people who may have stopped riding years ago. From an industry standpoint, shared mobility complements, rather than replaces, private bike ownership. Once people experience the convenience and speed of riding for local trips, many want a product that fits their own lifestyle: lighter, cleaner, more comfortable, and always available.
3. How does the cycling industry successfully lobby at national, international, and transnational levels to influence future policy, funding, and infrastructure?
To meaningfully grow cycling, industry lobbying must become more
coordinated, more data-driven, and more aligned with broader policy goals such as climate action, public health, and urban resilience. At national level, success comes from shaping transport and climate policy by presenting cycling
not as a niche sector, but as a critical tool for reducing congestion, lowering emissions, and improving population wellbeing. The industry must speak with one voice, backed by strong evidence, economic impact studies, and clear asks: predictable long-term infrastructure funding, e-bike incentives, protected cycle lanes, and secure parking.
40 | December 2025
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
