FEATURE
2. Does shared mobility - Lime, Bolt, Forest et al - offer the cycling industry a familiar and welcome route into the homes and lives of people (general population), not cyclists?
“If we look at personal transportation
broadly, there’s a mosaic of different form factors and solutions that are best suited to various contexts. In the world’s densest
metro centres, often public transportation is the optimal answer. In these areas, shared mobility is a
wonderful complement to public transportation, helping to bridge the beginning or end of trips. In other areas, either less dense or less served by public transportation, personally owned micromobility vehicles can offer significant advantages over cars for a subset of trips. We do think that shared mobility is often someone’s first exposure to the incredible benefits of smaller-than-car modes. Increasingly, this first exposure will also happen through neighbours, school lines, outdoor markets and many other local gatherings where the adoption of owned micromobility continues to grow. “
3. How does the cycling industry successfully lobby, at national, international (governmental), and transnational (non-state-centric) levels, to influence future policy, funding, and infrastructure - critical to growing the number of people choosing to ride a bicycle as a form of reliable, safe, daily transport?
Ultimately, the single largest positive influence on driving helpful policy, funding and infrastructure is widespread adoption. Whether at the local or national level, when communities adopt and collectively
feel the benefit of smaller mode transportation, everything else follows. So we believe a healthy industry with many companies creating truly great products, built for daily trips - ones with high reliability, expansive capability and modern, intuitive experiences - is a necessary starting point.
38 | December 2025
www.bikebiz.com
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