BIKEBIZ AWARDS
Specialist Retailer: Outspoken Cycles “This is a great honour to receive this award. A special thank you to the team and our customers.
Outspoken Cycles wouldn’t be where it is without them.
We look forward to next year and growing on this success.” - Outspoken Cycles
DISTRIBUTORS
Bike Distributor: Silverfish UK “We’re hugely grateful to BikeBiz for awarding Silverfish Bike Distributor of the Year 2025. Even better, it’s our third year on the bounce winning this award, so we’re absolutely buzzin’! It takes everyone at The ‘Fish, our kickass brands, and our hard- grafting dealers to make success happen right now, so this is a real credit to everyone involved. It’s not just been business as usual at Silverfish. We’ve added Open Cycles to the portfolio, a perfect fit alongside Yeti and Norco that strengthens our bike and P&A offer in the gravel segment. Yes, the market remains challenging, but we’ve got more announcements and projects in the pipeline that give us confidence heading into 2026.” - Silverfish UK
P&A Distributor: Extra UK “For this to be awarded to Extra was both a proud and humbling experience. With huge thanks to our team, to me it represents validation of their hard work, passion and effort over the tough past few years, building on the existing strong foundations of Extra and adapting to today’s market needs. Also, a sincere thanks to our great brand partners and, of
course, especially to our customers and to Bikebiz. Thank you, humbled and grateful.” Will Fripp, CEO, Extra UK
Specialist Distributor: Adaptive DCS “We’re incredibly proud to be recognised as the BikeBiz Specialist Distributor of the Year. This award is a testament to the strength of our service-led distribution model, one that transcends traditional boundaries by giving our clients the control and flexibility to select the services that suit their needs. We offer industry-specific solutions in sales, marketing, customer service, warehousing, and fulfilment, and allow brands to choose as many or as few of these services as they deem appropriate. Following last year’s Newcomer of the Year recognition, this milestone highlights the continued growth of our team and the success of our ‘distribution with a difference’ approach. A huge thank you to our team, our partners, and the brands and retailers who continue to place
www.bikebiz.com
their trust in us. We’re proud to work alongside such an esteemed group of brands, supporting their ambitions for success in our market. Together, we’re shaping the future of modern distribution in the UK.” - Adaptive DCS
December 2025 | 27
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