PIZZA PRODUCTION pizza production


How has technology and automation provided a solution for increased demand in pizza production?


A


rguably one of the most popular categories in the consumer food market - pizza! I don’t know many people who dislike it, and with ever- growing variations such as cauliflower bases and vegan cheese, the category is set for continued


advancement. So, how has pizza production developed to meet this demand?


Market research indicates that pizza production is advancing due to the rise in demand for pizza, the popularity of frozen pizzas, and advancements in technology and ingredient quality. According to a report by Technavio, the global frozen pizza market is expected to grow by USD 3.66 billion during 2020-2024, with a CAGR of over 4%. This growth can be attributed to the increasing popularity of frozen pizzas, which are convenient, affordable, and have a


44 Kennedy’s Bakery Production April/May 2023


long shelf life. The report also notes that the use of natural and organic ingredients is a key trend in the frozen pizza market, as consumers are becoming more health-conscious and seeking out healthier options. In addition to the growth of the frozen pizza market, the demand for fresh, artisanal pizzas is also on the rise. According to a report by PMQ Pizza Magazine, the artisanal pizza market is expected to grow by 3.9% over the next few years, with independent pizzerias leading the way. The report notes that consumers are increasingly interested in high-quality, authentic ingredients and unique flavour combinations. This has allowed for Ingredient quality to thrive, with suppliers developing products specifically for pizza production. For example, some companies produce pizza sauce bases that can be customised with additional


bakeryproduction.co.uk Revolutionising


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