Stand K030 Hall 4.2 Thorntons:
Ferrero’s unique and iconic brands are well-loved throughout the UK and include Kinder, tic tac, Ferrero Rocher, Thorntons, Nutella B-Ready and Nutella.
T
he success of each brand is based on quality products which are carefully crafted and supported
with significant investment, to deliver great tastes for customers and strong profits for retailers.
The multi-million-pound acquisition of Thorntons in 2015 is part of its continued investment in the competitive UK market, which will see the company continue to target further growth in the UK through the strength of its existing brands, while expanding into new categories and occasions. Ferrero is committed to building a strong and sustainable company that will continue to surprise and delight consumers with high quality confectionery products and experiences.
Announced in late 2019, the Ferrero group will be investing £2.7 million, in media campaigns across sprint 2020 for its UK market, which includes the development of 10 new seasonal lines to complement its core range. Thorntons will also be adding two new products to its range. Sitting alongside its bunny Easter egg designs, the new Dinosaur and Unicorn eggs (151g) will feature fun and eye-catching designs with a high level of characterisation to bring the popular creatures to life. Looking towards the new year, Levi Boorer, Customer
44 Kennedy’s Confection January 2020
We expect to see shoppers planning in advance and being more considered in their purchasing decisions for Mother’s Day and Easter
Development Director at Ferrero, explained the expansion of its egg range was a key marketing priority, with Easter remaining a strong period for the business, driven by nostalgia purchase impulses. “We expect to see shoppers planning in advance and being more considered in
the UK’s favourite seasonal brand
their purchasing decisions for Mother’s Day and Easter. We would therefore encourage retailers to stock up early to make sure they meet the
demand for those shoppers looking to purchase in advance. On the flipside, Valentine’s Day is quite last minute for shoppers, so it’s important to be big and bold two weeks prior to the day to yield success.” For this year’s iSM, Thorntons will be showcasing their deluxe Spring and Classics range (pictured below) as well as handcrafted, artisan style chocolate in various flavours such as; ginger, cappuccino, pineapple, apple, strawberry and marzipan.
KennedysConfection.com
iSM 2020 PREVIEW - EDITOR’ CHOICE
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