Stand K029 Hall 4.2


Walkers Shortbread: celebrating 43 years at iSM


Producers of the World’s Finest Shortbread, Walkers Shortbread is one of the largest branded Scottish food exports and the UK’s leading exporter of shortbread.


For over 120 years, Walkers Shortbread has become one of the most well-known brands in the world, as it continuously delivers an iconic taste of Scotland through its extensive range of luxury products. The company has developed by focussing on baking the best shortbread using only the finest ingredients. No artificial flavourings, colourings or additives are ever used. Walkers stays very close to its roots, with the 5th generation of the family now involved in the business. It’s still based in Aberlour, with all its products baked in Speyside. The Scottish heritage and provenance continue to be a driver for the brand,


Walkers Shortbread prides itself on its flexible approach to business, tailoring ranges, sizes, tastes and style formats to export markets and partner requirements.


with the easily recognisable Walkers Shortbread tartan and logo gaining attraction and generating appeal across over


100 widely spread overseas markets, including the USA, Canada and Australia. Walkers products are


distributed in approximately 100 widely spread overseas markets such as Japan, the Far East, Middle East and Europe. Walkers is committed to supporting the global demand for its products, having subsidiaries in two of its larger markets, USA and Germany, with the latter being the company’s largest European market. Walkers Shortbread prides itself on its flexible approach to business, tailoring ranges, sizes, tastes and style formats to export markets and partner requirements. From its bestselling pure butter shortbread, through to its vast biscuit, foodservice and


38 Kennedy’s Confection January 2020


collaborative partnerships ranges, the brand can efficiently cater to specific needs whilst still delivering on quality, using only the finest of ingredients. This will be the 43rd iSM


that Walkers Shortbread will be attending with the team, utilising the opportunity to discuss key political and trading issues with existing trade partners and to continue developing the business. Walkers are constantly aware of evolving industry trends and changes and are dedicated to moving with the times, coping with the challenges of ongoing business implications, including recent impacts from Brexit and tariffs in America. The brand will also be displaying a number of new products, as well as revised designs for existing ranges.


KennedysConfection.com


iSM 2020 PREVIEW - EDITOR’ CHOICE


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92