STAND G19 Hall 4.2
Quality and taste from Golden Casket Group
While they may be small in size compared to the larger UK brands, Golden Casket Group are Scotland’s largest independent confectionery manufacturer. They are well- renowned for their quality and taste in the confectionery arena with a range that spans across boiled, chocolate, fudge, Toffee, Gum, jelly and chews.
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SM is a great launch pad for showcasing any NPD (new product development) and for Golden Casket, this year will have a huge focus on the group’s ‘Millions’ brand, which has been growing and evolving since 1991. ‘Millions’ is now the 11th largest brand in kids sugar confectionery out of 342 brands. (source IRI). 2019 saw a raft of additional brand extensions to ‘Millions’ and in areas never touched before by the company – in bakery, snacking and drinks. The drinks side which includes fizzy sugar-free juices to an amazing range of three flavoured waters which are just as good in taste and compliment the ‘Millions’ brand.
Also launching at iSM are two lines under the ‘Millions’ umbrella. Firstly, Mega Millions Mega Chewy & Tasty – the big brother of the original ‘millions’ – is vegetarian, made with pea protein and absolutely nothing artificial inside. In addition, the ‘Millions Multipack’ is part of the Mega Millions Pack containing five superb punchy flavours. This runs nicely with the success of Multipack sharing which is dominant in the UK market and grew 10% from last year. On its heels are the fabulous ‘Millions Squishies’ – made in their jelly plant in Greenock, these tiny squishy, squashy jellies are bursting with the fabulous millions flavours of bubble-gum, strawberry, orange, apple and blackcurrant. And if these two new products within the brand were not enough, Golden Casket have an additional flavour for 2020 working alongside Universal launching Banana Millions Minion flavour – such a fit of these two brands and coinciding
28 Kennedy’s Confection January 2020
with the summer 2020 blockbuster movie, ‘Minions: Rise of Gru.’ The stand this year will be ‘Millionated’ but Golden Casket’s other brands will be there across Buchanans and Gibbs showing all their Toffees, whirls, splits, Fudges in many flavours, boiled sweets in every colour and flavour, chocolate caramels and fondant creams not
2019 saw a raft of additional brand extensions to ‘Millions’ and in areas never touched before by the company
to mention mints, chews, bon-bons and a host of pastilles, gums and soft fruity pectin jellies. The indulgence is always there in a Buchanans line from a chocolate Peppermint Cream with its soft fondant, oil of peppermint for strong fresh taste and 57% cocoa solids. The Chocolate Dipped Fudge has become very popular, now with the added Salted Dipped Fudge to group’s range. Chocolate Eclairs and also now Butterscotch Chocolate Eclairs – a little of what you fancy does you good!
KennedysConfection.com
iSM 2020 PREVIEW - EDITOR’ CHOICE
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