Stand L041 Hall 4.2
MIA returns to iSM with ‘amazing flavours that do good’
MIA, short for Made In Africa, will make its second iSM appearance this year. A challenger brand out to change the status quo of chocolate by adding production value in Africa, MIA is founded on the brand mantra amazing flavours that do good.
A
t the 2019 London Chocolate Forum, Brett Beach, Director of MIA, used one of the
company’s case studies to explain the company’s mission to create positive impact through a holistic approach to chocolate and supply partners in Africa.
The company are renowned for their powerful sustainability approach - exploring how this higher purpose impacts brand values, their Made-In-Africa production model, pack design and their relationships with market partners (importers/ distributors, retailers, consumers).
Throughout their research, MIA look at how they can be measuring the impact activities and craft clear messages that speak to consumers, while also exploring new quality tastes in their chocolate products. At iSM, MIA will present its eight-strong range of 75g dark block chocolates, which benefit from some positive developments since iSM 2019. The entire MIA range is now officially accredited vegan and the brand has added three additional Great Taste Awards to its portfolio, bringing the total to four:
• Baobab & Salted Nibs (2 stars) • 75% Dark Chocolate (2 stars) • 100% Cocoa (1 star) • Candied Orange (1 star)
The entire MIA range is now officially accredited vegan and the brand has added three additional Great Taste Awards to its portfolio
MIA will also launch the newest product in the range, Dark Chocolate Chef’s Drops. Single origin and crafted bean-to-bar in Madagascar, the chef’s drops contain 65% cocoa to create a semisweet chocolate infused with the gentle red fruit notes synonymous with Madagascan fine flavour cocoa. MIA Dark Chocolate Chef’s Drops are available in 500g and 5kg formats and come in convenient 3 g portions for easy measurement and quick melting. Retailers interested in joining the MIA journey to transform livelihoods in Africa with amazing flavours that do good can contact a stockist or MIA:
hello@miafoodie.com or
www.miafoodie.com. Stockists: USA, Belgium’s Chocolate Source; UK, Cotswold Fayre; Germany, Market Grounds; Sweden, Zebeda Chocolate; markets outside USA and Europe, Cocoda.
36 Kennedy’s Confection January 2020
KennedysConfection.com
iSM 2020 PREVIEW - EDITOR’ CHOICE
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