STAND K21 Hall 4.2
A bold new look for Whitakers Chocolates
Chocolate manufacturer ‘Whitakers Chocolates’ is set to unveil a bold new look at iSM this year. The Yorkshire-based company, who celebrated their 130th birthday early 2019, will showcase their new look and extended product range, which includes foiled chocolate hearts, truffle spheres, new flavours of fondant creams and chocolate Neapolitans.
T
he new look is all part of Whitakers Chocolates’ wider rebranding, which saw the company launch their new logo earlier this year. As the company explained; “we are extremely proud of our heritage and would never lose sight of this, but we also know how important it is to move forward and adapt to new tastes, trends and environmental issues. “We are pleased to announce that from 2020, most Whitakers Chocolates’ branded retail products will be Fairtrade and our dark chocolate products, whether in retail or food service, have been registered by the Vegan Society.” William Whitaker, Managing
Director, said: “It has certainly been a year full of developments and changes, but all for the right reasons. We identified the rising demand for ethically sourced chocolate and sustainable products and we have worked hard to meet the stringent requirements set to achieve these. I am so proud of what the team have achieved and
30 Kennedy’s Confection January 2020
Recyclability and plastic reduction have also been a key factor in the rebranding exercise.
cannot wait to launch the new range in 2020.”
Recyclability and plastic reduction have also been a key factor in the rebranding exercise. Whitakers Chocolates have worked closely with leading packaging specialist, Qualvis, to create new, innovative packaging styles that consumers will love, but at the same time to reduce plastics and increase recyclability across the whole range. Richard Pacey, Sales Director at Qualvis, said: “This has been a truly exciting project for us to work on with the team at Whitakers. They have embraced a wide range of packaging and printing innovations, to enable their products to have the impactful visual shelf stand out, tactile feel to the packs and importantly deliver all of this in a fully recyclable and sustainable route.”
Anyone wanting a sneak preview of the new look range ahead of the iSM trade fair should keep on eager eye on the Whitakers Chocolates website and social media channels.
KennedysConfection.com
iSM 2020 PREVIEW - EDITOR’ CHOICE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
