EDITOR’S COMMENT Will McGill


October 2025 ertonline.co.uk


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haven’t heard about the latest generation of RGB Mini-LED TVs, you must be living under a rock. Seeing them in person is truly a sight to behold. Big news at the show came with the announcement of Dolby Vision 2, which even caught some partners by surprise. For more on that, check out Steve May’s full IFA report on page 26.


It felt like the industry is beginning to turn a


corner, moving from negative headlines toward something more positive - which is especially welcome. I’m sure you’ll join me in hoping this momentum continues. This issue is a bumper IFA edition, featuring


reports from Miele, TCL, Polti, Hisense, Samsung, and many more. We also spoke to some key figures in the industry. Antony Peart from Haier discussed the brand’s exciting new partnerships with two of the world’s biggest football clubs, while


Turning the corner T


his year’s IFA was packed with the best of the best: the latest tech, smart home appliances, and yes - MASSIVE TVs! If you


Electrolux Group’s Ian Baines shared insights into AEG’s new dishwasher range, a fascinating look at the R&D behind everyday appliances. I also came across washing machines with three separate drums, and honestly, why hasn’t this been a thing sooner? Using the energy of a single wash cycle, you can clean your whites, colours, and everyday laundry all at once, without running multiple loads or wasting extra energy. AI was everywhere at IFA this year. For brands that hadn’t introduced AI into their ranges last year, this year made up for it in spades. But for me, the key question remains: how does it solve real-world problems? Some examples, like a fridge alerting you when your cheese is about to expire, are genuinely useful, even for someone like me, who prefers a classic Casio over a smartwatch! We also bring you interviews with Bertazzoni, sharing their latest launches, and British brand Cello.


I hope you enjoy this issue as much as I’ve enjoyed putting it together.


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